Speakers
Mark Turrell
Conference & Events Strategy
Generative AI is set to revolutionize the way associations engage with members, plan events, and conduct conferences. The journey though is still in its infancy, full of challenges and opportunities. We aim to demystify the application of AI, focusing on harnessing its power to innovate and enhance the association experience.
In this practical session, we explore AI from a practitioner's perspective, working on actionable insights rather than just a technology discussion. The interactive session includes delegate case studies, and a collaborative breakout to develop your organization's approach to effective and ethical use of AI, now and into the future.
The format and content may be adapted to more closely match the requirements of delegates as provided in the input form.
Mark is a strategist, author, and entrepreneur. His work combines collective intelligence with networks, complex systems, behavioral science and neuroscience. He is the founder of Orcasci, a consulting firm designing scaling and network strategies with recent clients including the $1m Global Teacher Prize with the Varkey Foundation.
Previously Mark co-founded Imaginatik plc, a pioneer in crowdsourcing and collaborative problem solving for innovation. During his 16 years at Imaginatik, Mark worked with hundreds of companies, including Allianz, Bayer, Cargill, IBM, Merck, Novartis, Pfizer, Whirlpool and Xerox. The World Economic Forum nominated him a Technology Pioneer and a Young Global Leader. Mark is a Professor at Hult International Business School.
With experience as an international business leader and innovation practitioner, Stéphanie know what it takes to make impactful innovation and cultural change happen in the public and private sectors. Since 2017, as founder and CEO of Fresh Strategy, she has been on a mission to help organisations deliver innovation that makes a real difference.
Fresh Strategy was founded on the belief that innovation can be a force for good, and that the actions of single people and organisations collectively have the power to change the world. Through sharing knowledge, experience and expertise, they help everyone realise their potential to become a catalyst for change.
Stéphanie's work is centred around deep global and local experience across a variety of sectors and industries, embracing complexity and prioritising simplicity to successfully lead complex strategic processes and deliver excellent results.