Speakers
Conference & Events Strategy
Associations have purpose hard-wired into their very existence. But if you build it they won’t necessarily come.
As the world around us changes – cost increases, increasingly late registrations, global supply chain, geopolitical pressures, climate crisis, generational differences, shortening attention spans… how do you create an event that is both relevant to your audience and creates a significant transformation?
The format and content may be adapted to more closely match the requirements of delegates as provided in the input form.
Award-winning events strategist, Sasha Frieze, has distilled over thirty years' and a thousand successful conferences and events’ experience into this Event Playbook event transformation methodology.
Sasha learned her business skills in the commercial conference industry, worked on her first association conference over 23 years ago; has since managed and advised on events for association and other non-profits including the Open Data Institute, United Nations Foundation, British Society for Immunology, Royal College of Anaesthetists, Chartered Institute of Wastes Management. Sasha has advised on events for media owners including The Guardian, Times & Sunday Times, Incisive Media, Informa and Thomson Reuters.
Sasha is a Non-Executive Director of the British Society for Haematology, a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, is a visiting lecturer in event management at The University of Westminster, London and judges industry awards.