Speakers
Membership Strategy
In today’s rapidly changing landscape, only change is constant – and associations need to adapt better and quicker than ever before. Members’ attentions are being pulled in a million different directions which means that all associations have to work not just harder but also smarter in keeping them engaged. Steering an association in the right direction is paramount to its success, but, as association leaders, how do we know what our members really want and need? How do we overcome challenges around conflicting member needs, board priorities, and our own executive focus? How do we manage mismatched expectations?
This hands-on session explores the changing dynamics and topical challenges around member and board needs and expectations, mapping out journeys and solutions towards agile, efficient association strategies.
The session will leave you with a clear understanding of your own and your association peers’ challenges around engaging members and your board, and how to address them in an agile, transparent way – with concrete, immediate takeaways to implement in your association.
Session format:
The format and content may be adapted to more closely match the requirements of delegates as provided in the input form.
Raisa steers the UK’s Association of Translation Companies, representing the voice of over 200 language service companies providing translation, interpreting and other language services to clients across the world.
As the ATC’s CEO, Raisa’s focus is on supporting a community of language service companies, collaborating with external stakeholders on best practice, policy and sustainable development of the language services industry. She is also the association’s Lead on Standards, driving adoption and certification to ISO standards.
Raisa is an experienced language services production, training and quality manager. She holds an MA in Translation & Interpreting from her native Finland.