Speakers
Membership Strategy
Trade federations are relying on a sound membership base for both their advocacy work and for the budget needed to run the organization. Retaining existing members and – ideally - attracting new ones is thus an absolute priority for a healthy association.
This session will help trade federation staff to better understand the risks and “whys” of losing members and developing practical strategies to delight members in order to secure a stable (and happy) membership base, as well as examinging our challenges and strategies to attract new members.
During this session, we will address:
Session format:
The format and content may be adapted to more closely match the requirements of delegates as provided in the input form.
Fascinated with both people and organisations and how they function, Lisa has built her career in leading various international trade federations. She has a track record of building extensive networks from scratch, creating visibility and driving impactful, global solutions.
In 2020, she created her own business, Re-Focus Coaching & Consulting, to support organizations and in particular trade federations as a project and management consultant, as well as providing coaching and trainings to support individuals and organizations to thrive. She is passionate about increasing the impact of female leaders.
Lisa believes that the personal development of individuals does not only benefit the people themselves in terms of performance and wellbeing, but that conscious and empowered leaders are the cornerstone of any successful organization.