In today's rapidly evolving landscape, associations face significant challenges in maintaining and enhancing member engagement, as shifting member needs and the rise of digital platforms transform how interactions occur. Identifying what true engagement means and measuring it effectively remain elusive for many organisations.

This session delves into the complexities of member engagement, emphasising the critical role of adapting to digital trends and understanding evolving member expectations. It offers a comprehensive view of the hurdles and opportunities that lie ahead, providing actionable insights into how to navigate this changing terrain.

Session format:

Introduction
Challenges in member engagement and determining what it is, presented by the Session Leader
Analysis of the challenges specifically faced by delegates present, presented by the Session Leader
Critical issues: facilitated discussion on how to address them
Break
Case studies by delegates of how they have solved challenges and added value, presented to the room
Case study from the session leader, presented to the room
Break into groups to discuss: Measuring, Increasing engagement (Business Member Organisations), Increasing engagement (Individual Member Organisations)
Conclusions

The format and content may be adapted to more closely match the requirements of delegates as provided in the input form.

5. Optimising Membership Engagement: Strategies, Metrics, and Real-World Insights

Speakers

Lisa Collins