Benchmarking Surveys
At AAE, we conduct regular benchmarking surveys to explore trends, performance, processes, and best practices within the association world.
As a part of our Benchmarking Programme, we are inviting respondents to share successes in each area we benchmark and this will be combined in to our Seminar Programme and face-to-face Congresses and Executive Forums. These will also feed into AAE's Best Practice work.
By participating in these surveys, you contribute valuable data and experiences that shape the future. Only those who complete a benchmarking survey can gain access to the Key Findings and any detailed report
AAE's Current Benchmarking Projects
☰ AI in Associations
This benchmarking exercise explores how associations are adopting AI, the challenges they face, and the opportunities to leverage AI more effectively. By highlighting the current status of AI use, the survey aims to uncover the barriers that organisations face in fully harnessing AI’s potential and explore adoption succeses and strategies.
Who should participate?
- Associations worldwide
- Employees at all levels
Why participate?
- Key Finding with insights on AI adoption, strategies, and methods
- Personalised Benchmarking: Compare your results with similar organizations to guide your AI adoption decisions
- Exclusive Discount: Receive a discount to attend AAE’s events on AI
Time to complete: 8–12 minutes
☰ CRM / Association Management System in Associations
This benchmarking exercise evaluates how associations are using CRM and AMS tools successfully, identifying opportunities for improvement. It examines the current adoption rates, common features in use, greatest challenges and explores best practices and strategies to optimise these tools to help associations make the most of their CRM and AMS investments.
Who should participate?
- Associations worldwide
- Executive Heads, Directors, Senior Managers, or Heads of Membership or IT
Why Participate?
- Key Findings: Learn how your CRM / AMS use compares across association
- Personalised Benchmarking: Access tailored comparisons with similar organisations
- Special Perk: Get a discount on AAE events focusing on CRM / AMS strategies
Time to complete: 12–15 minutes
AAE's Upcoming Benchmarking Projects
☰ Event transformation
Conference & Events strategy, key approaches relating to events portfolios, event strategy and how events are utilised to reach key organisation objectives. Key data examined will be in the areas of market mapping, content generation, event marketing, sponsor and exhibitor participation and sales, as well as budgeting.
Who should participate?
- Associations worldwide
- Executive Heads, Senior Managers, or Heads of Conferences & Events
☰ Leadership & Governance in Associations
This benchmarking exercise will assess how associations approach leadership and governance.
Who should participate?
- Associations worldwide
- Executive Heads, CEOs, Secretary Generals, Non-Executive Heads
Join us in these projects and gain the insights you need to make informed decisions, overcome challenges, and set your organization on a path to success.