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  4. Why all associations must become stellar story-tellers to survive in the new age of communication
Unchecked Talk
01 Dec 2021

Why all associations must become stellar story-tellers to survive in the new age of communication

Topics

Video Websites
  • How do you cut through the clutter and how can you ensure you get a return from any time or money spent on video?
  • How can you use story-telling to transform your association?
  • Why stories should matter to associations and why you lose by not telling them brilliantly
  • Inspire your members through story-telling
  • Four simple tried and tested film ideas you can use to kick off your story-telling strategy

Reference: ACUK18/TLK-7575

Speaker

Louisa Preston

Presenter & Reporter, ITN Productions

Louisa has been a recognisable face on British TV screens for nearly 20 years and continues to appear on BBC London News as a freelance presenter/ reporter. She’s had the privilege of being part of the presenting team on BBC1 for major national events, including the 2017 General Election, London 2012 Olympics and Royal Wedding in 2011. Louisa joined the BBC after working for ITN’s ITV and Channel 5 News, where she became the youngest national newsreader aged 22.

Alongside her work at the BBC, Louisa has always taken on projects in the corporate sector where her experience includes facilitating a number of large scale industry events including conferences, award ceremonies and Q&A sessions with CEOs as well as high-profile public figures. Louisa has also contributed as a coach to Cambridge Judge Business School’s ‘Accelerate’ and entrepreneurial programmes and will be coaching their new women’s programme ‘EnterpriseWOMEN’.

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