TSIA launches AI-driven research platform to transform member insights
At the upcoming TSIA World INTERACT conference, the Technology & Services Industry Association (TSIA) is set to unveil TSIA Intelligence, a new AI-driven research platform designed to enhance members' access to its extensive proprietary data and insights. The launch, scheduled for 29 April in San Diego, represents a significant development in how association members can leverage research for strategic decision-making.
TSIA, a prominent industry body supporting technology and services companies, has developed TSIA Intelligence to transform the traditional research experience into an interactive, AI-supported tool. Central to the platform is an AI Inquiry interface that enables members to query and retrieve relevant data instantly, aiming to accelerate and refine the research process. The system is positioned as a means to turn static reports into dynamic, tailored knowledge resources, potentially increasing the value and usability of TSIA’s research assets.
J.B. Wood, President and CEO of TSIA, characterised the innovation as "a strategic leap forward," combining the organisation’s research capabilities with advanced artificial intelligence to provide its members with a competitive advantage amid a rapidly evolving technology market.
TSIA Intelligence is anticipated to deliver several benefits to member organisations. These include immediate access to trusted data and frameworks, which can support more informed and agile decision-making across various levels of management. It is also expected to deepen member engagement with TSIA’s offerings, improving retention and encouraging broader adoption of research services. Furthermore, the platform may enhance TSIA’s differentiation within the sector by showcasing its commitment to integrating innovative technology for member success. There is also an envisaged impact on membership growth, as the association positions itself at the leading edge of AI-powered service delivery.
The introduction of this AI research tool reflects broader trends in the association sector, where trade bodies and confederations are increasingly deploying artificial intelligence to personalise and streamline member services. It underlines the growing expectation among executives for rapid, precise access to actionable insights that support strategic leadership in complex industries.
TSIA Intelligence will be highlighted in several sessions during the TSIA World INTERACT event, including a keynote address from J.B. Wood and dedicated demonstrations by the organisation’s product team. These sessions will provide attendees with practical insights into how the new platform can be leveraged within their companies, potentially setting a benchmark for AI integration in association member services.
The TSIA is recognised for delivering data-driven advisory services aimed at helping technology businesses achieve profitable growth and improve customer experience. By adding this AI-powered tool to its portfolio, TSIA aims to reinforce its role as a critical partner for executives navigating the challenges of the technology and services market.