Quantifying Success: How to Present Metrics That Matter in Your Association Success Awards Nomination
Behind every great association success story lies compelling data. But judges don't just want to see numbers, they want to see the meaningful impact those numbers represent. Strategic presentation of your metrics can transform a good nomination into a winning one by clearly demonstrating the value and significance of your achievements.
7 Essential Tips for Showcasing Metrics in an awards nomination (and also in reports and other documents):
- Focus on impact, not just activity - Highlight outcomes, not just outputs. Example: "Our webinar series increased member engagement by 34% and generated 27 new memberships."
- Contextualise your numbers - Raw figures alone don't tell the full story. Compare to previous periods, benchmarks, or goals. "Membership retention improved from 72% to 91%, exceeding the industry average of 76%."
- Balance quantitative and qualitative data - While numbers are compelling, pair them with brief stories or testimonials that illustrate the human impact.
- Choose relevant metrics for your category - Match your metrics to what matters for your specific award category. Membership categories? Highlight retention rates and member satisfaction scores. Events categories? Showcase attendance growth, session ratings, and post-event action implementation.
- Visualise data when possible - Include simple charts or graphs to make achievements immediately impactful and memorable to judges, regardless if these are screen grabs from Google Analytics or project reports.
- Show enduring growth - Show lasting impact with metrics that track performance over time. "Our member engagement platform not only increased participation by 53% at launch but has maintained consistent monthly active user growth of 8% for the past year."
- Connect metrics to your mission - Link results to your association's core purpose or priorities. "The recruitment campaign for young members boosted our under-30 membership by 78% in one year, contributing to our association's goal of attracting young talent to the industry."
Who Can Enter the Association Success Awards?
The Association Success Awards welcomes nominations from International & European association, societies and federations. You can nominate yourself, a colleague, or a friend in another association; a project you've led or collaborated on; your own association or one you're familiar with. If you're a supplier to associations, you can nominate a client association or project.
Ready to showcase your association's achievements? Request a Nomination Pack today and receive a 30% discount on your entry.
Key dates:
- Nomination deadline: 17 April
- Finalists announcement: 1 May
- Awards Ceremony and Dinner: 30 June (no fee for finalists to attend)
Don't miss this opportunity to have your association's successes recognised and celebrated by your peers. Start crafting your data-driven nomination now!
