The AAE has launched 'Associations Spotlight', a new service designed to keep the AAE community informed about the latest activities across associations. This initiative delivers timely news articles that can be filtered by both type of news and intended audience, ensuring relevance and accessibility for all users.
To help readers focus on the most relevant updates, articles are categorised into key sections: Development & Services, Community Engagement, Job Moves, and Associations' Events. In addition, the service offers audience segmentation so that content is tailored for the different member geographies / locations of the associations. This includes: International Associations; European Associations & those based in mainland Europe; United Kingdom associations, as well as those in and for Africa, Asia Pacific, the Middle East and North America. This targeted approach ensures that users receive information most relevant to their geographical and professional contexts.
New content is published weekly on the AAE website, with around 30 to 40 articles. The AAE's fortnightly eBulletin (to subscribers and members) will include articles curated based on the recipient's association's region. This ensures that association professionals receive the most pertinent news directly in their inboxes, keeping them updated on developments most relevant to them.
The 'Associations Spotlight' service is provided in partnership with HBM Advisory Amplify, a company specialising in AI-driven content solutions. Amplify combines journalistic expertise with automated workflows to produce high-quality content. With a blend of AI research and professional editorial oversight, Amplify ensures that all content remains engaging, authoritative and aligned. The articles are verified for freshness, accuracy of quotations and assessed for reliability. They are then edited by a member of their editorial team. This ensures that all published content is up to date, credible and of the highest quality.
Members and subscribers can access 'Associations Spotlight' through the AAE website, where they will find a valuable resource for staying informed about the latest developments in the association sector. This service demonstrates AAE’s commitment to delivering relevant, timely, and expertly curated news to support association professionals worldwide.
"We are delighted to be working with the Association of Association Executives on their 'Associations Spotlight' service," said Alan Hunter, co-founder of HBM Advisory Amplify. "It is a great showcase for our services because it requires such varied content from around the world. We look forward to working with some of the Association's member organisations."
