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Unchecked Talk
26 Aug 2019

Making the switch to professional association management – a case study

Topics

Board of directors Governance structure Leadership development Organizational culture Member engagement Membership communications Fundraising Revenue growth

“Letting go” in Association Management is a bold step, but one that was necessitated by falling numbers and declining revenue at SONA.

“Letting go” in Association Management is a bold step, but one that was necessitated by falling numbers and declining revenue at SONA. Distinguishing the different components in management of Associations especially academic ones is a trend that is not wide-spread. Few Associations are attempting this. The speaker, as the Secretary-General and CEO of the Society of Neuroscientists of Africa (SONA), decided to 'let go' and incorporate partnership with a professional Association management company to turn around the fortunes of the Society.

  • Benefits of the new approach – more efficient revenue collection to manage subscriptions
  • Improved communication and engagement with members
  • Creating a new executive committee and Governing Council
  • Initial outcomes and member engagement and response

Ref: AFRAC19-TK93

Speaker

Amadi Ogonda Ihunwo
Amadi Ogonda Ihunwo

Secretary General/CEO, Society Of Neuroscientists Of Africa

Professor Amadi O Ihunwo heads the School of Anatomical Sciences at Wits University Medical School Johannesburg, South Africa. He is the immediate past Secretary-General and Chief Executive Officer of the Society of Neuroscientists of Africa (SONA) for 2017-2021. SONA is a non-profit organisation registered in Nairobi, Kenya and the secretariat was moved to South Africa. SONA functions as the umbrella organisation for the regional and national neuroscience societies and groups in Africa. SONA is also an affiliate of the International Brain Research Organisation (IBRO). The society's mandate is to promote research, teaching and advocacy in Neuroscience in Africa and holds an international conference every two years. Prof Ihunwo represents Africa on the Council of the International Society for Neurochemistry (ISN).

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