Bulgarian Association of Content Creators officially registered
On February 5, 2025, the Bulgarian Association of Content Creators (BACC) was officially registered in the country’s Commercial Register, marking a significant milestone in the Bulgarian digital landscape. This initiative represents the first organisational effort in Bulgaria aimed explicitly at uniting and defending content creators, while also fostering the growth of influencer marketing and the broader digital industry.
BACC has emerged as a response to the increasing demand for professional standards within the rapidly evolving realm of content creation. Its establishment is timely, as the digital economy continues to expand, requiring frameworks to uphold ethical practices and promote transparency. The association is set to undertake a range of initiatives that aim to protect the rights of content creators while contributing to a sustainable operational environment in this dynamic field.
Among the founding members of BACC are prominent figures renowned in the content creation industry in Bulgaria, including Radostina Hristova, Alexandra Bogdanska, Slavi Panayotov, Daria Stancheva, Veneta Romanski, Ivailo Dragiev, and Kliment Yonchev. Their combined expertise and recognition within the sector are expected to provide a strong foundation for the association’s activities and objectives.
BACC has outlined several primary goals that it intends to pursue:
- Promoting professionalism and elevating standards within influencer marketing.
- Safeguarding the rights and interests of Bulgarian content creators.
- Developing and implementing training programs and initiatives designed to aid content creators in honing their professional skills.
- Organising events and seminars aimed at fostering sustainable partnerships between content creators and businesses.
- Advocating for ethical and transparent business practices in the rapidly developing digital marketplace.
Membership in BACC will be accessible to all content creators, who can apply through the association's official website, www.bacca.bg. This open membership policy reflects the association’s intent to be inclusive and representative of the diverse voices within the Bulgarian content creation community.
Commenting on the establishment of BACC, Radostina Hristova, the chairman of the association, expressed a clear vision for its future. Speaking to Actualno.com, Hristova stated, "The association aims to establish ethical and transparent standards in the digital space, enhance the quality of content, and create conditions for sustainable partnerships between influencers and businesses. BACC will work towards building a more sustainable and professional environment for digital creators in Bulgaria."
In related developments, the National Revenue Agency of Bulgaria has issued reminders to influencers and bloggers regarding the necessity to declare their incomes. This has underscored the importance of fiscal responsibility among digital creators and aligns with BACC's goals of professionalism within the industry.
The formation of BACC signifies a pivotal development for content creators in Bulgaria as it navigates the challenges of an evolving sector. With a comprehensive plan designed to elevate the industry's standards, BACC seeks to cultivate an environment where creators can thrive while remaining committed to ethical and transparent practices. As the association starts its journey, it is poised to play a crucial role in shaping the future of influencer marketing and content creation in Bulgaria.