A seven-step guide to protecting your reputation in a crisis

In the social world we live in, one mistake, stray word or problem, can go viral and spread around the globe in minutes.  This means your association needs to be ready to respond to any threat to your reputation, or the reputation of your sector, immediately.

It’s essential to put in place a robust crisis communications strategy which anticipates what could go wrong and creates action plans to deal with damaging situations – whether these are faced by your sector or your organisation.

Ann Wright has over 20 years’ experience as a journalist and TV producer, including going undercover to expose wrongdoing for the BBC consumer unit. She now runs Rough House Media, which provide crisis communications strategy and bespoke training courses.

Points covered include:

• The importance of building a “halo”, not “horns” reputation
• The types of issues which could threaten an association or its sector, from a data breach to a global pandemic
• Why communications should be an integral part of your emergency planning
• The seven key steps to creating a crisis strategy
• How journalists respond to a crisis – and how you should react

Speaker

Ann Wright

Media Trainer & Consultant, Rough House Media

Ann has more than 30 years? experience working with the media ? from both sides of the fence. She co-founded Rough House Media which equips clients with confidence in how they manage the media, providing training courses, strategic advice and video production. All her services draw on decades of experience as a print journalist and TV producer working on high profile and prestigious BBC programmes. She works extensively with membership bodies and associations, including the Institution of Occupational Safety and Health, the Manufacturing Technologies Association, the National Governance Association and the Association of Employers and Learning Providers, and she delivers crisis management courses on behalf of the Press Association.