Membership Marketing Officer

Chartered Society of Physiotherapy

Hours
Full-time 35 hours per week

Length of contract
15 month

About the Organisation

Chartered Society of Physiotherapy (CSP) is the professional, educational, and trade union body for the UK's 65,000 chartered physiotherapists, physiotherapy students, and support workers; and one of the largest representative bodies in healthcare. At the CSP our goal is to create a culture that is characterized by innovation, respect, encouragement, passion, and teamwork. We all strive for continuous improvement and to be the best at everything we do. We aspire to work in a way that embodies our values of learning, courage, inclusion, and integrity. Our shared values are part of our organizational DNA and reflect the expectations we have of ourselves and others. They guide what we do and how we do it to have the greatest impact on our members.

About the role

As part of the Membership Marketing team, you will execute multi-channel marketing activities targeted at various audiences, leveraging insights and data to inform your approach. This role requires a proactive and detail-oriented individual who thrives in a collaborative environment and can balance multiple projects effectively. You’ll have experience planning and implementing recruitment and retention activities through email, direct mail and social media.

In this role, you will be responsible for creating and delivering compelling campaigns that attract new members and enhance engagement with existing ones. You will work closely with colleagues across different teams, ensuring marketing efforts align with the broader membership strategy.

Additionally, you will play a vital role in member communications, developing engaging content and messaging tailored to different audience segments. Your ability to create clear, persuasive, and effective marketing materials will be crucial in fostering strong member relationships and reinforcing the value of membership.

Responsibilities

Membership Recruitment & Retention:

• Develop and implement strategies to attract new members and retain existing ones. This could include creating campaigns, promotional materials, and incentives.

Marketing & Communications: 

• Manage marketing campaigns through various channels (email, social media, website, print) to promote membership benefits and organizational activities.

Content Creation:

• Produce engaging content for newsletters, social media, and websites to keep members informed and engaged.

Event Support: 

• Assist in planning and promoting membership events, webinars, and networking opportunities.

Market Research & Analysis: 

• Conduct research to understand member needs, analyze trends, and suggest improvements to the membership offering.

CRM & Database Management: 

• Maintain and update member databases, track engagement, and generate reports to measure marketing effectiveness.

Member Engagement & Support:

• Respond to member inquiries, provide support, and ensure a positive member experience.

Collaboration:

• Work with internal teams, such as communications, events, and policy teams, to align membership marketing efforts with the organization’s goals.

Skills, Competencies & Experience

• Experience in marketing, communications, or membership management.
• Strong copywriting and content creation skills.
• Proficiency in digital marketing, email marketing, and social media platforms.
• Knowledge of CRM or membership management systems.
• Excellent communication and relationship-building skills.
• Ability to analyze data and report on campaign effectiveness.
• Experience in event promotion and coordination is a plus.

Required Qualifications

• Undergraduate Degree

Compensation & Benefits

• 27 day's Annual Leave
• Plus a Christmas office closure.
• Competitive Pension Scheme 12%
•  Life Assurance
• Four Times Annual Salary
• Health and Well-being Support
• Occupational Health Services
• Enhanced Family Leave
• Company Sick Pay
• Season Ticket Loans
• Cycle-to-work Scheme
• Eye care Support
• Flu Vaccination Vouchers
• CSP Plus Discounts

Working locations

• Hybrid model, working in the London office and remotely

How to apply

• Send an email to [email protected] with a CV and a cover letter by 6th March 2025 at 10 AM.

Interviews

• Only shortlisted candidates will be contacted for an interview. The interview will start on 20th March 2025

Policies

• CSP is committed to equity of opportunity, aiming to provide a working and learning environment free from discrimination. We are taking appropriate steps to create a workforce that reflects the diverse society in which we work and live. Therefore, we particularly encourage applications from candidates under-represented in the CSP’s workforce, including those from Black, Asian, and minority ethnic backgrounds, those with disabilities, and LGBTQIA+ people.

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