Marketing Manager

Society for Endocrinology

About the Organisation

Society for Endocrinology is a not-for-profit organization and the UK home of endocrinology. We bring together the global endocrine community to share ideas and advance our discipline. As a membership organization, we support scientists, clinicians, and nurses who work with hormones throughout their careers. We also engage policy-makers, journalists, patients, and the public with hormone science to encourage informed health decisions, and to demonstrate the value of endocrinology to the wider world. Join us in our mission to create lasting and meaningful change in our communities.

About the role

Marketing Manager at the Society for Endocrinology plays a pivotal role in developing and executing marketing strategies aimed at recruiting and engaging both new and existing members. This position also involves implementing marketing activities for associated client groups.

The ideal candidate should have experience in planning and delivering evidence-based marketing campaigns, preferably within academic, charity, healthcare, or scientific, technical, and medical (STM) publishing environments. Strong copywriting skills, creativity in content generation, and the ability to measure and adapt tactics based on campaign effectiveness are essential. Confidence in communication and adaptability to changing project priorities are also important traits for this role.

Responsibilities

Society Marketing:

• Create evidence-based marketing plans to support the Society’s strategic priorities 
• Implement engaging member recruitment and retention campaigns via the most appropriate marketing channels. 
• Develop and implement marketing strategies to promote and increase applications for Society grants.
• Lead the marketing strategy for SfE Group’s events portfolio, ensuring that events were effectively branded, positioned, and promoted to maximize delegate attendance and sponsorship revenue.
• Work with the Society’s Partnership Manager to support revenue generation from industry, including producing promotional materials. 
• Act as the Society’s brand guardian, liaising with internal teams to ensure that all Society collateral conforms to brand guidelines, and reflects key brand messages. 
• Develop a strong knowledge of the Society for Endocrinology’s activities, its membership base, and the wider learned society/charity sector, ensuring that the company is following best practices in membership marketing. 
• Work with the Director of Community and Professional Development to track the Society's marketing expenditure and ensure overall expenditure does not exceed budget, inputting forecasts for internal and external stakeholders as necessary.
• Ensure that SfE Group’s delegate and sponsor data is GDPR-compliant.

Association Client Marketing:

• Working with the Head of Membership and Governance, coordinate with association clients to understand their needs and ensure marketing activities meet their expectations.
• Create and manage marketing activities to promote association client activities.

Market Research:

• Research the needs, motivations, and behaviors of current and potential Society members to: 
  • Review the value of current member benefits 
  • Identify new channels for reaching prospective members 
  • Ensure that all marketing communications are appropriately pitched to our target audiences 
• Undertake competitor analysis to ensure that the Society is well positioned against its competition. 
• Ensure post-event surveys capture key information from delegates to inform future event planning. 
• Conduct horizon scanning to identify emerging trends, opportunities, and potential challenges in the field, ensuring the Society remains proactive and forward-thinking.

Skill, Competencies & Experience

Experience:

• Proven experience in planning and delivering evidence-based marketing campaigns to achieve objectives, ideally gained in an academic, charity, healthcare, STM publishing environment.
• Understand the needs, opportunities, and challenges of scientific and academic communities.
• Experience in measuring return on investment from marketing campaigns and adapting marketing tactics to maximize campaign effectiveness.
• Experience across multiple marketing channels (social media, websites, email, member magazines.)

Technical Skills:

• Thorough understanding of marketing principles, their practical application, and how to apply these to meet organizational objectives.
• Excellent copywriting, editing, and proof-reading skills: ability to write accurately for a range of intended audiences
• Strong eye for design and the ability to brief external designers
• Excellent verbal communication and presentation skills
• Familiarity with digital marketing channels and knowledge of email marketing systems
• Ability to effectively manipulate and interpret data to create clear concise reports.
• Knowledge of trends in marketing for membership and charity sectors.

Behavioral Competencies:

• Strong organizational skills and ability to multitask and work independently across multiple projects.
• Commercially minded and results-driven, with a focus on evaluating and enhancing the effectiveness of marketing activities to achieve targets.
• Proactive, solutions-orientated approach
• Ability to adapt approach based on feedback, to achieve the desired result
• Good communication skills – written and oral
• Excellent interpersonal skills
• Customer focus: Committed to understanding and meeting the needs of customers, ensuring high levels of satisfaction, and fostering positive relationships 
• Building and maintaining professional relationships within the relevant communities of stakeholders.
• Able to work under pressure and remain professional at all times.
• Working effectively across all levels of staff within the organization and all other stakeholders.
• Cultural Competence: Respecting and valuing diversity.
• Demonstrates strong self-awareness of own abilities and development needs, and proactively seeks out learning opportunities, both internally and externally, to ensure that these are met.

Other Relevant Requirements:

• Excellent spoken and written English
• Willingness to travel in the UK and internationally
• Holds a valid Passport    

Required Qualifications

• Undergraduate Degree

Compensation & Benefits

• 26 day's Annual Leave, Plus Bank Holidays
• Health And Wellbeing Cash Plan
• Private GP, Cash Back Dentist Opticians Physio
• Salary Extras Scheme
• Refer Friend Scheme

Working locations

• Hybrid model, working in the Bristol office and remotely

How to apply

• Send an email to [email protected] with a CV and a cover letter by 23rd February 2025 at 11:59 PM

Interviews

• Shortlisted candidates will be contacted for an interview

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