Marketing and Communications Officer
Heritage Trust Network
Hours
Full-time 37 hours per week
About the Organisation
Bringing historic buildings and spaces back to life brings joy to so many people. It restores local pride and identity and creates jobs, workplaces, visitor attractions, educational facilities, arts venues, and more. By reusing existing buildings our members are retaining embodied carbon and challenging the notion that regeneration means demolish and rebuild. There are thousands of people undertaking this amazing work, either professionally or as volunteers, in all parts of the UK. Heritage Trust Network is the membership body for independent community organizations, charities, and social enterprises that are saving, restoring, and managing historic buildings, parks, gardens, canals, and railways.
Our membership includes both organizations specifically set up to save heritage sites and community organizations that deliver other types of services and have chosen to operate from historic buildings and spaces. We also welcome individuals, businesses, and local authorities who support local heritage action. Together we organize conferences, site visits, meetings, and online resources where we can network and learn from each other and meet experts and funders.
About the role
All members of our team undertake marketing and communications activities, the role of the Marketing and Communications Officer will be to plan, coordinate, and support this activity as well as much of the direct delivery of communications. They will work closely with team members to ensure all communications are consistent across the organization and conform to best practice standards and guidance. They will undertake key marketing and communications activities such as creating and posting content. This role will work closely with our heritage trainees, providing training and delegating, to deliver some of the key tasks.
Responsibilities
- Review the Network’s marketing and communications develop a Marketing and Communications Strategy and Annual Communications Plan, and ensure staff can implement it consistently across the organization
- Develop and create content for inclusion in email newsletters (such as the fortnightly UK-wide newsletter, opportunities bulletin, and any future supporter or public newsletters) and other targeted email communications
- Manage, and have oversight of, promotional emails and ensure they meet the Network’s objectives in terms of targeting, content, and design Develop, create, and publish content for Network social media channels and monitor engagement
- Manage, and have oversight of, the Network’s website and ensure content and design are maximized for engagement Write and distribute media releases and other media communications
- Ensure that Network events are promoted effectively to ensure ticket sales and high attendance
- Work with the Membership Manager to refine member communications and maximize member engagement
- Organise those Network events that have a promotional function (e.g. “Introduction to Heritage Trust Network”)
- Work with graphic designers, copywriters, and videographers to produce publications and films to promote the Network
- Collate and publicize Impact Survey results and the Annual Report through the use of infographics and bitesize, engaging content via Network communication channels
- Collect and promote member case studies to support the network advocacy for community heritage
- Organise presentations to the staff teams of key organizations (such as Funders)
- Ensure all staff and volunteers are using consistent messaging and following brand guidelines via all Network channels
- Ensure all communications are accessible and inclusive for the target audiences
- Contact to work and build relationships with the media and communications officers in partner organizations and deal with general information inquiries about the Network
- Work as a member of the Network team, covering for colleagues where required,
- Ensure your activities deliver the Strategy and Business Plan.
- Champion the rescue and reuse of historic sites across the UK for community benefit, particularly by charities, social enterprises, and community organizations.
- Ensure that all Network activities and communications to members are accessible, inclusive, and of a high standard.
- Represent the Heritage Trust Network at online and in-person events.
- Use the Network’s agreed digital systems and carry out duties in a transparent manner (using the Network’s internal calendar system, storing digital files in agreed shared places, logging activity on the CRM).
- Follow Network policies and procedures
Skills, Competencies & Experience
Skills, Knowledge & Experience:
- Communications and marketing in the heritage, culture, and regeneration sectors Promoting events
- Communications for a membership organization
- Sourcing and editing engaging content for use across a range of media
- Communicating impact
- Social media management and web editing
- Marketing and communications skills relevant to a membership, learning, and advocacy context
- Understanding of the heritage, culture, and regeneration sectors
- Ability to collaboratively develop marketing plans
- Good interpersonal skills with the ability to work with a diverse range of people
- Good organizational skills including the ability to keep detailed records
Desirable:
- Experience across a range of activities relevant to this role
- Experience in roles that involve working at different levels; strategic, managerial, and operational
- Willingness to work at different levels; strategic, managerial, and operational
- Good verbal and written communication skills including the ability to adapt communication styles to a variety of circumstances
- Good digital skills
- Demonstrable commitment to heritage, community development,t and another area relevant to this role
- Ability to prioritize, be flexible, and adaptable to suit a demanding workload
Required Qualifications
- Undergraduate Degree
Compensation & Benefits
- 25 days Annual Leave
- Plus 3 days of Christmas and New Year holiday
- Public Holidays
Conditions of employment
- You need to have the right to work in the UK
Working locations
- Hybrid model, working in the London office and remotely
How to apply
- Send an email to [email protected] with a CV and a cover letter by 20th January 2025 at noon.
Interviews
- Shortlisting candidates will start on 20th January 2025. The interview will be online via Zoom on 27th January 2025
Policies
- Heritage Trust Network recognizes the value that people from all backgrounds bring to the heritage sector and our organization. The way we provide advice about community heritage regeneration must reflect the diverse histories, cultures, and interests of the localities in which we work. A diverse, representative workforce, where views are valued and championed, will enable us to achieve this. Heritage Trust Network is committed to providing equality of opportunity.