Marketing and Communications Manager - AKH

National Autistic Society

Hours
35 hours per week

About the Organisation

Autism Know How (AKH) delivers a range of products aimed at supporting professionals/developing best autism practice. These products have evolved over several years from initially being core-funded activities to now being surplus-generating. The department brings together the National Autistic Society's commercial trading services, which include: Training, Consultancy and Conferencing, Autism Accreditation, The Autism Education Trust, and The Assessment and Diagnostic Service. There is also a Business Development and Customer Relations team, and some funded, non-income-generating projects

Responsibilities

Marketing and Comms:

• Develop and oversee the implementation of a high-impact marketing and communications strategy to promote Autism Know How’s products and services, ensuring alignment with the National Autistic Society’s mission and long-term objectives.
• Direct and manage the execution of comprehensive marketing plans, setting clear objectives, defining target audiences, and overseeing cross-channel campaign implementation.
• Leading on and developing marketing materials, leading the design process, and preparing creatives.
• Lead the planning and execution of national marketing campaigns, ensuring they meet key performance targets and contribute to growth and engagement objectives.
• Regularly report to senior leadership on marketing and communications performance, providing strategic insights and recommendations for continuous improvement.
• Manage the Autism Know How marketing budget, ensuring optimal resource allocation and alignment with strategic objectives.

Brand:

• Lead the strategic development and execution of Autism Know How’s brand positioning, ensuring consistency and impact across all communication channels.
• Own and oversee all brand development initiatives, ensuring Autism Know How is recognised as a thought leader in autism best practice across various sectors, including Health, Social Care, Education, and Corporate.
• Direct the creation of high-quality brand and marketing assets, ensuring a compelling and distinctive brand identity that enhances market visibility and trust.
• Collaborate with key internal stakeholders to embed Autism Know How’s brand values and messaging, ensuring consistency across all external-facing materials and engagements

Insight:

• Develop and lead a comprehensive audience and market insight strategy, ensuring all marketing decisions are informed by data-driven intelligence.
• Oversee the collection, analysis, and application of customer, competitor, and market data, ensuring Autism Know How's marketing approach is responsive to industry trends and stakeholder needs. · Implement and manage audience segmentation models, ensuring marketing strategies are effectively tailored to key customer groups to enhance engagement and conversion.
• Lead on reporting key performance insights to senior leadership, making strategic recommendations based on market analysis and audience behaviour.
• Champion the use of data-driven decision-making across Autism Know How, ensuring robust measurement frameworks and KPIs drive continuous marketing improvement.

Digital Marketing:

• Develop and oversee targeted digital marketing campaigns across multiple platforms, including social media, email, and paid advertising, to drive engagement and customer acquisition.
• Oversee the development and execution of a data-driven audience engagement strategy, leveraging analytics to optimise marketing activities.
• Implement and oversee data analytics and performance tracking, ensuring digital marketing activities are continuously optimised for effectiveness and impact
• Lead on marketing automation and CRM integration, ensuring effective tracking and conversion of leads into customers.

Skills, Competencies, & Experience

Experience:

• At least 5 years of experience in developing successful marketing strategies
• Experience with high-profile national marketing campaigns
• Experience in strategic thinking and planning
• Experience of running paid advertising campaigns
• Autism and charity sector experience
• Experience in marketing commercial products.

Knowledge:

• Knowledge of marketing communications
• Knowledge of digital marketing
• Knowledge of data analytics tools to drive marketing decisions
• Knowledge of content marketing strategies
• Knowledge of web user experience

Skills and Abilities:

• Demonstrates strong skills in developing and executing comprehensive marketing and communication plans.
• Ability to prioritise own workload and manage deadlines
• Ability to work collaboratively and facilitate across disciplines
• Ability to analyse and interpret key performance indicators (KPIs) to measure campaign success and make informed adjustments.
• Proven leadership abilities in delivering and communicating with authority
• Effective Communicator: Strong written and verbal communication skills, with the ability to convey complex information clearly and persuasively.

Required Qualifications

• Degree in a relevant Subject

Compensation & Benefits

• 25 days of annual leave plus bank holidays 
• Auto-enrolled Pension Scheme 
• Excellent induction, training, and development programme
• Online staff discount scheme 
• Cycle to work scheme, season ticket loan & shopping discounts
• Healthcare Cash Plan 
• Life Assurance at 2 x base salary 
• Benefits of private health
• Dental insurance, Car salary sacrifice scheme, activity pass, holiday trading, enhanced pension & salary deduct loans
• Access to a 24-hour Employee Assistance Programme & counselling programme
• Free access to the Headspace App – Enrol up to three friends or family for free! 
• Eligibility for a Blue Light Card 

Working locations

• Home-based

How to apply

• Please send an email to [email protected] with your CV and a cover letter by 5th May 2025
• For more information about this job, please contact: Michelle Armstrong-Surgenor - Head of Commercial Development, AKH - [email protected]

Policies

• National Autistic Society is committed to safeguarding and promoting the welfare of all children and adults who use our services an,d as such, expects all staff and volunteers to share this commitment. Successful applicants will be required to complete the relevant safeguarding checks. We are an equal opportunity employer.

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