Head, Public Relations

Hong Kong Economic and Trade

About the Organisation

Hong Kong Economic and Trade Office, Brussels (“Brussels ETO”) is the official representation of the Hong Kong Special Administrative Region (“HKSAR”) Government to the European Union and 15 countries in Europe.  We seek to promote the overall image of Hong Kong, and in particular, to promote Hong Kong’s economic and trade interests by enhancing understanding of the HKSAR among the European community. 

About the role

Head, Public Relations plays an important role in promoting the image of Hong Kong and managing public relations activities in Europe.

Responsibilities

Strategic Public Relations Planning: 

• Formulate and execute public relations plans through various physical and online activities and channels

Media Management: 

• Establish and maintain media contacts, organise media and publicity events, and manage press relations

Media Monitoring:

• Monitor media reports on Hong Kong and issues of interest; handle media and public inquiries

Content Development: 

• Develop publicity and promotional content

Cultural Exchange: 

• Assist in planning and organisation of events and activities aiming at fostering cultural exchanges between Hong Kong and Europe.

Skills, Competencies. & Experience

Qualifications:

• 10 years of relevant experience in journalism/publicity/public relations/event management/marketing and promotion or related fields, including 6 years of proven managerial experience, are preferred;
• Language Proficiency
• Excellent command of English;
• Working knowledge of either French or Dutch;
• Knowledge of additional languages (in particular Chinese) is considered an advantage.
• Good interpersonal communication and presentation skills; social media savvy;
• Proven record in planning and organising large-scale events.

Required Qualifications

• Bachelor’s Degree from an accredited university or equivalent;

Compensation & Benefits

• Competitive and Commensurate Benefits Package

Working locations

• Brussels office with occasional travel required

How to apply

•  Interested candidates should send an email to [email protected] with a CV recent photo and a cover letter and any relevant portfolio, with the subject line "Head, Public Relations" by 25th April 2025 at noon (Brussels time)
• For any Enquiries, contact: [email protected]

Interviews

• Shortlisted candidates will be contacted for interviews.

Policies

• Personal data provided by job applicants will be used strictly for recruitment purposes and in accordance with applicable personal data regulations.

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