Digital Communications Officer
Society for the Protection of Ancient Buildings
Hours
Full-time 35 hours per week
Salary
£30,000 per year
About the Organisation
Society for the Protection of Ancient Buildings (SPAB) gives old buildings a future. We help people to look after old buildings, making them fit for the future while keeping their historic character. We do this through casework, technical research and advice,
education and training, awards, outreach, and events across the UK and Ireland.
Our work is underpinned by a conservation philosophy encouraging people to preserve historic fabric. The SPAB Approach provides a well-tested basis for practical decision-making in building conservation. We also promote excellence in new design to enrich and complement the built historic environment. Founded in 1877 by William Morris and his fellow campaigners, the SPAB advocates for old buildings almost 150 years later.
About the role
The Digital Communications Officer will work with SPAB's Senior Communications Manager, colleagues, and volunteers to grow, engage, and inspire new and existing audiences. You will help deliver a step change in our digital presence bringing our philosophy, values, and activities to life through your storytelling skills. You will drive engagement through our website, social channels, and e-newsletters, increasing our reach, growing our online community, and inspiring support.
Responsibilities
Content Creation:
- Develop, plan, and optimize digital and social media content, to attract new audiences, and deepen engagement with existing ones
- Update web pages and create new content in consultation with colleagues and the Senior Communications Manager
- Proactively liaise with colleagues across the organization to communicate current policy, activities, and practice, including casework, technical research, and advice
- Work seamlessly across departments, regions, and specialist groups collaboratively and constructively to plan and deliver effective digital activity
- Coordinate production of e-newsletters, monitor open rates, and recommend improvements
- Build SPAB’s video archive, manage the photographic library, and produce new multi-media content as required
- Research, write, and publish blog posts
Manage Online Presence:
- Using a content calendar, plan, and post on owned social media channels and third-party platforms to meet SPAB communications goals
- Monitor social channels on a day-to-day basis, answering queries and responding to comments
- Optimise website SEO tags, actively manage Google presence and Google AdWords grant
- Coordinate user interface (UI) elements of the website, ensuring copy and content are maintained, and provide support to wider staff in managing content updates.
Monitoring and Reporting:
- Spot trends and advice on the best social media content, platforms, and new technologies
- Test, evaluate, and refine integrated campaigns
- Confidently produces analytics on engagement, reach and
- sentiment using Google Analytics and other monitoring tools
Internal Communications:
- Assist the Senior Communications Manager with internal communication tasks
- Proactively liaise with colleagues to engage with SPAB's current strategy, activities, and practice
General:
- Active member of the Engagement Department and Communications Team
- Ensure copyright, privacy, and other compliance requirements are fully met
- Enthusiastically attend SPAB events and training
- Contribute to Advocacy Committee meetings
- Promote the SPAB Approach to Conservation
- Support best practices in equality, diversity, and inclusion
- Protect and enhance the organization’s reputation
- Support the delivery of the SPAB strategy
Other:
- Keep up-to-date with digital media developments and relevant legislation
- Network with similar post-holders in other organizations
- Maintain awareness of the built heritage sector
- Undertake other duties as may from time to time be required by the organization
Skills, Competencies & Experience
Essential:
- Experience working in a communications environment developing, implementing, and evaluating digital activities
- Proven experience working in the social media landscape
- Demonstrable experience in growing digital audiences, web page views, newsletter subscribers, and social followers
- Excellent written English and understanding of optimizing copy, images, and video for digital platforms
- Experience using website Content Management and
- Customer Relationship Management systems
- Understanding of digital accessibility and SEO best practice
- Working knowledge of digital reporting tools
- Self-motivated, able to work independently and as part of a small team, collaborating with staff and volunteers communicating effectively and balancing competing priorities
- Strong attention to detail
- Adaptable can-do attitude
Desirable:
- Practical experience in using social media to extend the reach of an organization, promoting events, fundraising, and campaigning
- Ability to generate visually engaging multi-media content using
- Adobe Creative Cloud tools
- Experience working with Drupal or a similar open-source web platform
- Experience working with CiviCRM or other CRM system
- Analyzing Google Analytics and creating reports
- Google AdWords and digital advertising
- Experience in monitoring and responding to online reviews and comments
- Knowledge and experience of historic buildings, cultural, and voluntary sector communications
- Personal interest in the SPAB’s cause
Required Qualifications
- Undergraduate Degree
Compensation & Benefits
- 21 days Annual Leave
- Generous Christmas Closure Period and UK Bank Holidays.
- Contributory Pension Scheme
- Pension Contribution of 5%
- Gross Salary SPAB 5% Employees
Working locations
- Hybrid model, working in the London office and remotely.
How to apply
- Send an email to Jo Fells, Senior Communications Manager at [email protected] with a CV Maximum 2 pages, and a cover letter by Tuesday 3rd December 2024 at 9 am
Interviews
- Shortlisted candidates will be contacted for an interview. The interview will start on Monday 9th December 2024