Digital Communications Manager

EIT Food

About the Organisation

EIT Food is Europe’s leading food innovation initiative, working to make the food system more sustainable, healthy, and trusted by consumers. Established by the European Institute of Innovation and Technology (EIT) in 2017, EIT Food is a fast-growing partnership organization focusing on entrepreneurship and innovation in the food sector. 

EIT Food is a member organization bringing together key industry players, agri-food startups, research centers, and universities from across Europe representing the food value chain in Europe. In addition to thematic leadership, EIT Food is also responsible for coordinating a multi-million euro EU grant allocation from the EIT and distributing it among its partners and stakeholders for the implementation of projects.

About the role

The Digital Communications Manager will be responsible for running our cross-channel campaigns in collaboration with the relevant teams and agencies as well as developing our data-driven digital channel strategy on a pan-European level. You will be part of the Brand & Communications team, a team of highly motivated communications professionals spread across Europe. You will report to the Senior Brand & Digital Manager.

Responsibilities

Campaigns:

• Developing and implementing impact-oriented marketing campaign strategies across digital channels to position EIT Food as a leader in the food ecosystem and generate engagement and leads.
• Project managing several high-impact campaigns per year, and monitoring performance across digital channels throughout.
• Using strong stakeholder management skills to act as the bridge between different teams and agencies to make these campaigns a strategic success for the business
• Managing freelancers, creative agencies, and graphic designers as needed to deliver content needs

Social Media:

• Building EIT Food’s organic and paid social media strategy and overseeing our social media presence
• Managing our social media and content experts for content creation & scheduling including live social media at events, content calendar management, community management, social media requests, graphic design, and our CEO’s LinkedIn channel.
• Leading the YouTube and video strategy for the organization, developing inspiring and optimized content whilst aligning the video needs of wider teams
• Creating and implementing EIT Food’s influencer (changemaker) outreach strategy for social media and campaigns in collaboration with the rest of the team, nurturing changemakers across channels to become ambassadors for EIT Food and keeping them active and engaged
• Managing our paid social media strategy and plans in collaboration with our Web and Data Manager to position EIT Food as a convenor, a funder, and an advocacy partner and drive leads for the rest of the organization.
• Overseeing requests from colleagues and partners via our customer service tool (Freshdesk)

Digital Channel Strategy and Data:

• Supporting the Senior Brand & Digital Communications Manager to develop and embed a data-driven digital strategy, using insights to understand audience behaviors and tailoring campaigns and content to meet their needs
• Building and maintaining EIT Food’s brand, visual identity, TOV, and messaging across all digital channels
• Ensuring our social media, paid, and campaign articles on our knowledge library are up to date to ensure adequate communications support is provided to colleagues across the organization and reduce the number of requests received
• Analyzing and interpreting data to report on key metrics and to make sure we optimize our data-driven strategy, working with our Web & Data Manager to obtain the data and embed a culture of digital excellence across the organization.
• Managing quarterly data sessions for the team and developing digital training programs for the organization in close collaboration with the Web & Data Manager

General:

• Organization to identify compelling stories to tell on our digital channels and translate colleagues' needs into strategic brand and communication initiatives.
• Working closely with the other members of the Brand & Communication team and support on an ad hoc basis in other areas of communication when required
• Ensuring effective budgetary management

Skills, Competencies & Experience

 Skills & Experience:

• Experience in digital communications, campaign project management, stakeholder management, digital strategy, and related field
• Strong project management skills and ability to juggle multiple projects simultaneously and within budget in a rapidly changing organization
• Brand creative mindset with an understanding of what content audiences like to consume and how to transform this into successful visual campaigns
• Advanced stakeholder management skills and the ability to work in a matrix organization, to interact and communicate effectively with individuals at all levels of the organization with tact and diplomacy, and with a high level of cultural sensitivity, understanding their needs and translating these into strategies that work for colleagues and the brand,
• Strategic insight and overview with the ability to develop and deliver high-impact approaches in the areas of digital communications and campaigns,
• Excellent reviewing, writing, presentation, and visual communication skills: Experience in copywriting, social media content creation, video storyboarding, and visual design will be a strong asset,
• Very high level of spoken and written English. Other languages will be an asset.
• Data-driven mindset and experience with native platform analytics and leveraging data to optimize campaign performance and drive strategic decisions.
• Attitude, strong sense of ownership and delivering results, and the ability to work both independently and in small (multi-national) teams
• Respect for timelines and deadlines and attention to detail
• Ability to summarise and solve complex problems in a structured way, and to communicate these solutions clearly and directly
• Active interest in the food sector

Required Qualifications

• Bachelor and Master of Arts in Communications, Digital Marketing Social Media, Advertising, Data Analytics, and Related fields

Compensation & Benefits

• Competitive Salary
• Comprehensive Benefits Package.

Conditions of employment

• You need to be eligible to work in the EU

Working locations

• Hybrid model, working in the Brussels office and remotely

How to apply

• Send an email to [email protected] with a CV in English and a cover letter by 26th November 2024.

Interviews

• Shortlisted candidates will be contacted for an interview

Policies

• EIT Food is an equal opportunity employer, offering each candidate matching the minimum obligatory qualifications and experiences an equal chance in employment and promotion procedures.

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