Unlocking the power of your members for your marketing

Notes

A recording of this event will be available to members for 6 weeks after the event, and always to members with paid plans.

The Chatham House rule applies: Outside of the meeting you may refer to anything discussed but you may not refer to who said it or about whom or which organisation it was said.

The content and speakers may change between now and the event due to circumstances beyond our control.

Associations are constantly seeking innovative strategies to drive membership growth and engagement. One of the most effective yet underutilized tools lie within your own membership base: authentic testimonials. These powerful endorsements can elevate your recruitment campaigns, build trust, and inspire action among potential members. For association executives, leveraging this approach not only enhances credibility but also fosters a deeper sense of community and connection among current members.

Are you ready to boost your membership growth potential? Join Hayley Stewart, Director and Co-owner and Katie Mitchell, Video Editing & Animation Specialist from DTW Communications & Marketing for an engaging seminar where they will reveal how your current members can become your most effective marketers.

This seminar is ideal for professionals in communications and campaign management, as it offers insights to enhance recruitment efforts, boost engagement, and drive action.

What you’ll discover:

The magic of member testimonials – learn why this authentic, relatable content can significantly enhance your campaigns
Approaching members with confidence – discover effective ways to ask for testimonials and how to provide support along the way
Flexible video testimonial techniques – explore a variety of methods to capture impactful video content, all tailored to fit different budgets
Capturing quality footage – gain valuable tips to ensure you get the best possible video quality
Bringing testimonials to life – unleash creative techniques to increase the impact of your testimonials
Campaign branding synergy – understand how to seamlessly incorporate branding to align testimonials with your wider campaign
Platform-specific content – identify which types of testimonials perform the best across different platforms to maximise reach and effectiveness
Identifying and measuring success – know what a successful member testimonial looks like and how to measure performance effectively