Unlocking members' sales growth for trade associations

How a strategic partnership helped drive £4m of sales enquiries for member companies

Associations play a pivotal role in empowering their members to drive business growth by offering a suite of strategic resources and opportunities. By facilitating robust networking platforms, associations enable members to forge valuable connections and partnerships, expanding their reach and influence within the industry. By leveraging these collective efforts, associations help their members not only survive but thrive, fostering a vibrant and dynamic professional community.

Join Laura Moxham from Your Business Angels (YBA) and Rennie Schafer from the UK Self Storage Association (SSA UK) for an insightful webinar on the transformative power of strategic partnerships. Discover how SSA UK leveraged YBA's digital marketing expertise to generate 15,000 sales inquiries, 75,000 website visits, and £4 million in revenue for their members over the past 12 months — all at no additional cost to the UK SSA.

Key Takeaways:

  • Learn the practical steps SSA UK took to form a successful partnership with YBA
  • Understand six key strategies implemented, including educational content, interactive workshops, and personalized consultations
  • Hear real-life success stories and the impact on SSA UK members
  • Get actionable advice on how your association can replicate this success to drive member engagement and satisfaction

Don't miss this opportunity to gain valuable insights and strategies that can significantly enhance your association's value proposition and support your members' business growth.

Agenda 

  • 12:00 - Introduction from AAE
  • 12:05 - Introduction from seminar sponsor, ReadyMembership
  • 12:10 - Presentation
  • 12:40 - Questions & Answers
  • 12:55 - Close

Speaker

Laura Moxham

Laura Moxham

Managing Director, Your Business Angels

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Rennie Schafer

Rennie Schafer

Chief Executive Officer, Self Storage Association

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