Unlocking CRM and AMS Potential for Member Engagement

Empowering your organisation to drive better engagement and value from core technologies.

Join us for an immersive one-day event designed exclusively for association professionals seeking to harness the full power of CRM and AMS.

In today's dynamic landscape, CRM and AMS systems serve as the central engines driving associations forward, yet many find themselves grappling with confusion, uncertainty, and challenges surrounding their CRM and AMS and how make it truly work for them.

Key Event Highlights

Educational Keynotes
Engage with experts as they provide valuable insights into the transformative potential of CRM and AMS within associations. Gain insights into the latest trends, innovations, and best practices.

Case Studies
Explore real-world examples of successful CRM and AMS implementations. Discover how associations have overcome challenges, increased efficiency, and enhanced member engagement through CRM/AMS.

Discussions
Participate in informative discussions with experienced professionals. Gain a comprehensive understanding of CRM/AMS adoption, budgeting, and supplier selection, while addressing common concerns.

Sharing
Collaborate with like-minded peers to identify solutions and strategies for CRM/AMS success. Incorporating our special “Soap Box Session” where you will have the opportunity to air your CRM- and AMS-related concerns. Engage in lively discussions with fellow professionals and explore resolutions to common issues, all while amplifying your voice within the community.

CRM & AMS Clinics
Our impartial expert consultants will be on hand to answer your pressing CRM/AMS questions and provide help and guidance. Discover how to select the right provider to meet your association's unique needs.

Supplier Showcase
Meet selected CRM and AMS solution providers and learn about their latest offerings to support you in your success.

Programme

Procurement and Supplier Management
Receive top tips on effectively managing CRM and AMS procurement, from budgeting to supplier relationships. Gain insights into negotiation strategies and contract management.

Efficiency and Analytics
Learn how to leverage CRM and AMS systems to boost operational efficiency, facilitate forward planning, and unlock valuable analytics for data-driven decision-making.

Member Engagement and Value
Discover how CRM and AMS systems can be used to track member engagement and demonstrate the value of your association's offerings to your members.

Using CRM & AMS to Support Your Recruitment Strategies
We will delve into the critical role that CRM and AMS systems play in supporting and optimising your association's recruitment strategy. As associations aim to attract new members, CRM and AMS can be game-changers.

CRM & AMS and AI
We will venture into the exciting realm of Artificial Intelligence (AI) and its integration with CRM and AMS systems. Learn how AI can elevate your association's capabilities, driving greater efficiency, personalisation, and predictive analytics.

CRM & AMS Integration with Digital Strategy
Explore the synergy between CRM and AMS systems and your association's digital strategy, ensuring seamless alignment for greater impact.

Bespoke vs. Off-the-Shelf Solutions
Understand the differences between custom-built membership CRM/AMS systems and off-the-shelf solutions. Evaluate which approach best suits your association.

Payment Models
Explore various payment models for CRM/AMS implementation, from subscription-based to one-time purchases, to determine the most cost-effective solution for your association.

Join us for a day of learning, collaboration, and inspiration, as we empower association professionals to navigate the complex world of CRM and AMS, unleash their full potential, and drive their organisations toward greater success and member satisfaction.

Who should attend

  • Executive Heads, Membership Managers, Directors and Heads of Department of Associations, Societies, Federations and all membership organisations

What's included

  • Starts at 09:30
  • Refreshments & networking on arrival
  • Morning session of presentations, discussion and engagement
  • One hour Supplier Showcase
  • Lunch & networking
  • Afternoon session of presentations, discussion and engagement
  • Closes at 17:00

CPD Value

This Executive Forum attracts 4.5 hours of CPD

Speakers

Lisa Collins

Lisa Collins

Managing Director, Dovetail Creative

Find out more