Unlocking CRM and AMS Potential for Member Engagement

Empowering your organisation to drive better engagement and value from core technologies.

Join us for an immersive one-day event designed exclusively for associations looking to adopt or upgrade their core technology of CRM or AMS, and to harness it for powerful member engagement.

This Brussels event will address concerns specifically for trade associations and organisations that have company members, and want to extend engagement beyond the main contact to all the employees of member companies.

In today's dynamic landscape, CRM and AMS solutions serve as the central engines driving associations forward, yet many find themselves grappling with confusion, uncertainty, and challenges surrounding their CRM and AMS and how make it truly work for them.

Key Event Highlights

Educational Keynotes
Engage with experts as they provide valuable insights into the transformative potential of CRM and AMS within associations. Gain insights into the latest trends, innovations, and best practices.

Case Studies
Explore real-world examples of successful CRM and AMS implementations. Discover how trade associations have overcome challenges, increased efficiency, and enhanced member engagement through CRM / AMS.

Discussions
Participate in informative discussions with experienced professionals from fellow trade associations. Gain a comprehensive understanding of CRM / AMS adoption, budgeting, and supplier selection, while addressing common concerns.

Sharing
Collaborate with like-minded peers to identify solutions and strategies for CRM / AMS success. Incorporating our special “Soap Box Session” where you will have the opportunity to air your CRM- and AMS-related concerns. Engage in lively discussions with fellow professionals from the Brussels association scene and explore resolutions to common issues, all while amplifying your voice within the community.

CRM & AMS Clinics
Our impartial expert consultants will be on hand to answer your pressing CRM / AMS questions and provide help and guidance. Discover how to select the right provider to meet your association's unique needs.

Supplier Showcase
Meet selected CRM and AMS solution providers and learn about their latest offerings to support you in your success.

Programme

09:30 - 10:00: Refreshments on arrival

  • The Transformative Potential of CRM & AMS
  • CRM & AMS Integration with Digital Strategy Procurement & Supplier Management: Making the Right Choice
  • Mapping your implementation
  • Preparing Your Data for CRM & AMS: A Practical Guide

Partner Showcase
Select from association partner suppliers of CRMs and AMSs to get a top-level overview showcase of their systems, advantages and capabilities.

13:00 - 14:00: Networking Lunch

  • How CRM/AMS In Practice - recruitment and retention strategies
  • Future Capabilities of CRM
  • Real-World CRM & AMS Success Stories

16:30: Close

Join us for a day of learning, collaboration, and inspiration, as we empower association professionals to navigate the complex world of CRM and AMS, unleash their full potential, and drive their organisations toward greater success and member satisfaction.

Who should attend

  • Executive Heads, Membership Directors, Heads of Department and Managers, of Associations, Societies, Federations and all membership organisations

What's included

  • All sessions
  • Refreshments in the morning and afternoon
  • Lunch
  • Documentation
  • Post-event online community access

CPD Value

This Executive Forum attracts 4 hours of CPD

Session Leaders

Lisa Collins

Lisa Collins

Managing Director, Dovetail Creative

Find out more