Awards events offer associations powerful opportunities to highlight excellence, engage communities, and reinforce sector leadership. However, maintaining relevance and impact requires continual innovation, careful planning, and strategic adaptability.
Join Grace Smithen, Marketing & Events Director of RIA who will share a detailed case study of the 2023 revival of the RISE Awards. You will gain insights into the challenges that led to the temporary pause of the event in 2022 and how thoughtful, strategic decisions revitalised the awards, significantly raising their profile and impact within the sector.
Key topics covered:
- The early struggles and decision to pause the RISE Awards in 2022 and key decisions behind the 2023 event relaunch
- How to design and implement an effective marketing campaign despite limited resources
- Steps to improve credibility and transparency through a revamped judging process
- Driving exponential growth in entries, attendance, and financial success
- Creating an engaging event experience through enhanced production quality
- Measuring success: outcomes, feedback, and industry impact
- Learnings for future-proofing event planning and brand building
This seminar is recommended for event organisers, marketing professionals, association executives, and those who are looking after their organization’s awards programmes.
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
