Join us for an immersive one-day event designed exclusively for association executives looking to increase the impact and profit of their flagship conference and other events.
As the world around us changes – cost increases, budgets under pressure, increasingly late registrations, geopolitical pressures, climate crisis, generational differences, shortening attention spans… how do you create an event that delivers on your organisation's objectives, is relevant to your audience, grows in size and is commercially successful?
In this one-day event specifically developed for associations, societies and federations, you will gain critical insights into the strategies and core processes to create leading, growing events that have greater impact.
Key Event Highlights
Educational Content
Engage with expert as they provide valuable insights into transforming association conferences and events. Gain insights into trends, innovations, and best practices that enable you to raise revenue, profit and the impact for your association.
Case Studies
Explore real-world examples of successful transformations. Discover how associations have overcome challenges, increased revenue, and enhanced the value of their events.
Discussions
Participate in informative discussions with experienced professionals. Gain a comprehensive understanding of your event transformation strategy and common concerns.
Sharing
Collaborate with like-minded peers to identify solutions and strategies for your events. Engage in lively discussions with fellow professionals and explore resolutions to common issues, all while amplifying your voice within the community.
Programme
09:30 - Refreshments on arrival
10:00 - Welcome
10:15 - Part 1
- What is a transformational association event
- Who is the transformation for
- The journey your participants going on
- The change you are defining and driving in your sector
12:30 - Networking Lunch
13:30 - Part 2
- How to use narrative storytelling models to express the journey
- How to create an event narrative that succinctly articulates the change, the journey, the purpose and the difference your event makes
14:45 - Refreshment Break
15:00 - Part 3
- How to design your transformation, journey and purpose into the participant experience
16:00 - Close
Who should attend
- Executive Heads
- Conference & Events specialists
- Communications specialists
- Event Marketers
- Directors, Heads of Department and Managers of Associations, Societies, Federations and all membership organisations
What's included
- All sessions
- Refreshments in the morning and afternoon
- Lunch
- Documentation
- Post-event online community access
CPD Value
This Executive Forum attracts 4 hours of CPD
Session Leaders
