In today’s rapidly evolving landscape, associations must continuously adapt to meet the changing needs and expectations of their members. The 2024 Association Engagement Index (AEI), a global industry benchmark commissioned by MCI Group, provides a comprehensive roadmap for achieving this goal.
This seminar will delve into the key insights and strategies outlined in the AEI report, offering a detailed exploration of the Engagement Loop and its four modes of engagement. Attendees will gain valuable knowledge on how to optimise their engagement strategies, personalise their approach, and foster a sense of ownership among members. Through a combination of expert insights, actionable strategies, and a real-world case study, this session will equip association leaders with the tools they need to transform engagement and build lasting relationships with their members.
Nikki Walker, Global Vice President - Associations & Communities from MCI Group & Nicole Leida, Director of Operations, Association Management & Consultancy Services from MCI UK will guide us through topics such as:
- Introduction to the 2024 Association Engagement Index (AEI): Overview of the AEI and its significance and key findings from the 2024 report
- Understanding the engagement loop: Explanation of the four modes of engagement: consume, contribute, collaborate, and co-create and how to leverage the Engagement Loop to foster deeper connections.
- Exploring a case study through ESCRS:
- Background on ESCRS and why they used the report
- Lessons learned from ESCRS’ data
- Actionable strategies for enhanced engagement
- Next steps
Agenda
- 12:00 - Introduction from AAE
- 12:05 - Introduction from ReadyMembership
- 12:10 - Presentation
- 12:40 - Questions & Answers
- 12:55 - Close
Speaker
Nicole Leida
