In today’s rapidly evolving landscape, associations must continuously adapt to meet the changing needs and expectations of their members. The 2024 Association Engagement Index (AEI) provides a comprehensive roadmap for achieving this goal.
This seminar will delve into the key insights and strategies outlined in the AEI report, offering a detailed exploration of the Engagement Loop and its four modes of engagement. You will gain valuable knowledge on how to optimise your engagement strategies, personalise your approach, and foster a sense of ownership among members.
Through a combination of expert insights, actionable strategies, and a real-world case study, this session will equip association leaders with the tools they need to transform engagement and build lasting relationships with their members.
Nikki Walker, Global Vice President - Associations & Communities from MCI Group & Nicole Leida, Director of Operations, Association Management & Consultancy Services from MCI UK will guide us through:
- Overview of the Association Engagement Index, its significance and key findings from the 2024 report
- The engagement loop and the four modes of engagement: consume, contribute, collaborate, and co-create
- How to leverage the Engagement Loop to foster deeper connections
- A case study through European Society of Cataract & Refractive Surgeons
- Background on ESCRS and why they used the report
- Lessons learned from ESCRS’ data
- Actionable strategies for enhanced engagement
- Next Steps
Agenda
- 12:00 - Introductions
- 12:05 - Presentations
- 12:40 - Questions & Answers
- 12:55 - Close
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Speaker
Nicole Leida
