Rethinking membership models

Membership structure for a simpler, fairer, and more engaging member experience

Associations face the critical challenge of remaining relevant and valuable to their members. Developing inclusive and sustainable membership models is essential not only for attracting and retaining a diverse membership base but also for ensuring financial stability and organizational resilience.

Join us for an insightful seminar where Graham Blair, Director of Membership, Media and Development of the Royal College of Anaesthetists (RCoA) shares a case study in membership model transformation. Discover how the RCoA is pioneering a new membership framework that is inclusive, sustainable, and truly valuable for anaesthetists at every stage of their careers.

This seminar will delve into the RCoA's comprehensive review of membership categories, benefits, and pricing structures, all aimed at enhancing inclusivity, financial stability, and member engagement. Graham will explore how RCoA, from refining benefits to simplifying processes, is rethinking its support for a diverse and growing community by refining benefits and simplifying processes.

Key Learnings:

  • Understanding the Membership Review: Gain insight into why the RCoA is reviewing its membership categories, benefits, and pricing structure. 
  • Inclusivity and Future-Proofing: Learn how different models are being explored to be more inclusive, adaptable, and reflective of the diverse needs of current and future members.
  • Financial Sustainability and Fairness: Learn how the revised structure aims to balance financial stability with fairness, ensuring accessibility while maintaining the College’s resources.
  • Simplification and Efficiency: Understand the proposed changes designed to streamline membership categories, improve user experience, and integrate with existing systems.
  • Transparency and Engagement: Discover how the RCoA is prioritizing clear communication, member feedback, and ongoing engagement throughout the review process.

This seminar offers valuable insights for associations seeking to revitalize their membership models to be more inclusive and sustainable, ensuring long-term relevance and success.

Agenda 

12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close

Speaker

Graham Blair

Graham Blair

Director of Membership, Media and Development, Royal College of Anaesthetists

Find out more