Membership structure for a simpler, fairer, and more engaging member experience
Associations face the critical challenge of remaining relevant and valuable to their members. Developing inclusive and sustainable membership models is essential not only for attracting and retaining a diverse membership base but also for ensuring financial stability and organizational resilience.
Join us for an insightful seminar where Graham Blair, Director of Membership, Media and Development of the Royal College of Anaesthetists (RCoA) shares a case study in membership model transformation. Discover how the RCoA is pioneering a new membership framework that is inclusive, sustainable, and truly valuable for anaesthetists at every stage of their careers.
This seminar will delve into the RCoA's comprehensive review of membership categories, benefits, and pricing structures, all aimed at enhancing inclusivity, financial stability, and member engagement. Graham will explore how RCoA, from refining benefits to simplifying processes, is rethinking its support for a diverse and growing community by refining benefits and simplifying processes.
Key Learnings:
This seminar offers valuable insights for associations seeking to revitalize their membership models to be more inclusive and sustainable, ensuring long-term relevance and success.
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Director of Membership, Media and Development, Royal College of Anaesthetists
Director of Membership, Media and Development, Royal College of Anaesthetists
Graham Blair was appointed as Director of Membership Media and Development in April 2022. He had previously been working at the College as Associate Director of Education and Events since October 2016.
Before joining the College Graham worked for corporate, charity and membership organisations in their education and event functions delivering high-impact engagement programs for members and customers. Immediately before joining the College Graham was the Head of Events for Laithwaite’s Wine, organising the company’s educational content and event programme, weaving corporate objectives with customer enjoyment.
Graham’s early career working for the RNLI as National events manager and as Head of events for the Royal Academy of Engineering has given him on-the-ground and strategic experience in the Charity and Membership sector.
As Director of Membership, Media and Development, Graham is responsible for supporting College Members and Fellows by developing and improving the member experience, as well as overseeing the Marketing and Communications functions, digital communications including the RCoA websites and the education and events programme.