An association's reputation is one of its most valuable assets, influencing everything from member recruitment and retention to policy influence. A strong reputation can boost member pride, reinforce strategic partnerships, attract quality staff and amplify an association's voice in its sector. On the other hand, reputational challenges can damage member engagement, media relationships, and the ability to fulfil the association's mission effectively. Understanding and actively managing reputation is crucial for associations seeking to maintain their position as trusted voices for their members and respected leaders in their fields.
Join Ben Verinder, Managing Director of Chalkstream and a founder member of the Chartered Institute of Public Relations’ AI in PR panel, who will outline best practice in association reputation management and provide hints and tips as to how to avoid common pitfalls. He will share overviews of best practice, case studies, relevant research and AI tools to support reputation management.
Key topics will include:
- Fundamentals of reputation and brand
- What drives association reputations
- Using research to understand your reputation
- The role of vision, mission, values
- Next steps for your association
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
