Associations today face the ongoing challenge of staying relevant and connected with their members, whilst also expanding their reach to new audiences. Podcasts present a unique opportunity to deliver valuable content on demand, enabling members to access insights, updates, and thought leadership at their convenience. By adopting this medium, associations can strengthen their brand, enhance member value, and cultivate a more dynamic, connected community that thrives on shared knowledge and ongoing dialogue. However, launching and sustaining a successful podcast can seem daunting. In this seminar, we'll hear from the experts at Think, a membership content agency that manages the National Trust for Scotland’s award-nominated podcast, Love Scotland.
Join John Innes, Executive Director of Think, along with Emily Rodway, Editor-in-Chief, and Ciaran Sneddon, Editor at the National Trust for Scotland, as they take us behind the scenes of Love Scotland, a podcast that brings the country’s rich heritage, landscapes, and communities to life. Discover how the podcast has not only engaged audiences but also supported membership growth and retention. You’ll learn:
- How Love Scotland has evolved and grown its audience
- The role of the podcast in the member journey
- Key elements of successful podcast format and content
- The pivotal role of the host in creating connection
- Lessons learned—what has worked, and what hasn’t
- Proven strategies for promoting a podcast effectively
- Future plans for expanding the podcast’s reach
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
