When it comes to attracting new members to your association, young professionals are a
critically important audience. This audience values professional development opportunities
such as job prospects, career advancement, and mentorship. While young professionals
represent the future of your association, they can be challenging to retain over the long
term.
The Association for Nutrition also noticed that their lowest retention rates were among
early career members. To address this, they launched a project to understand the needs of
their younger members and implemented targeted resources to support them. In this
seminar we will look at the project Association for Nutrition undertook, the initial impact on
our retention figures, and how they are ensuring that what the new learnings are embedded
in what they do.
Join Helen Clark, Chief Executive of the Association for Nutrition, who will share their journey and key learnings. The seminar will cover:
- The initial assumptions about why early career members were lapsing and why the Association for Nutrition questioned these assumptions
- How they engaged with early career members to gather valuable feedback
- The insights gained from this feedback and how it reshaped their membership
- Strategy
- The new membership offerings tailored to early career members and their impact on retention rates
- How these new approaches have been embedded in the association’s ongoing work
- Transferable principles to improve early career member engagement and retention
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
