In a crowded landscape of events, standing out is more crucial than ever for associations. It has become essential to differentiate your organisation and make a lasting impact on your audience. For associations, this is not just about visibility—it’s about advocacy. By rethinking and revitalising your event strategies, you can create more meaningful connections, foster stronger relationships, and more effectively advocate for your industry’s interests.
In this seminar where we’ll explore the power of enjoyment as a key advocacy tool. William Surman, Deputy Director-General & Director, Strategic Communications, Public Affairs at FoodDrinkEurope will share the organisation’s experience with changing up their event scene by focusing on experience-based events to focus on leaving lasting impressions, building strong relationships, and positioning the industry as both thought-leading and enjoyable to engage with.
He will highlight FoodDrinkEurope’s innovative Ideas Fest, discussing its origins, impact, and future direction, with a focus on:
- The rationale behind changing the traditional event model and how Ideas Fest was conceived
- How to effectively consider and cater to your audience’s needs
- Understanding what makes your audience happy and how to build lasting relationships
- Positioning your industry as thought-leading and enjoyable to engage with—putting joy at the heart of advocacy
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
