Many associations are present on LinkedIn but struggle to maximise their use of the platform. LinkedIn can offer a unique opportunity to connect with your current and potential members while showcasing your organization’s expertise, if you learn to use it to your advantage.
Join Sarah Davies, Head of Membership and Marketing at the Operational Research Society (OR) to explore how OR Society used LinkedIn to grow their network, connect with more people, and highlight the importance of operational research. During this seminar, Sarah will share how OR, as a small society, improved their LinkedIn presence, developed their content strategy, and increased interaction with members.
- Growing the Network: How the OR Society expanded its LinkedIn connections to reach more people.
- Engaging Content: Steps taken to create content that connects with members and the wider community.
- Achieving Results: The positive impact of improved content on LinkedIn
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
