Associations today face an unprecedented need to understand and adapt to the evolving needs and expectations of their members. A data-driven engagement strategy offers a powerful solution, leveraging data and AI-driven insights to create more meaningful and tailored interactions. Embracing this approach means unlocking valuable information that directly impacts member satisfaction, retention, and long-term loyalty.
Join Jennifer Sproul, Chief Executive of the Institute of Internal Communication (IoIC), for an in-depth look at IoIC’s journey toward a data-driven future. In this seminar, she will share the story behind IoIC’s award-winning website, and their first steps toward a data-driven future. The seminar will highlight how IoIC leveraging early insights and AI to reshape member engagement strategies, deepening their understanding of member needs to drive retention.
IoIC is at the early stages of an exciting data journey, exploring how they can go beyond the website's initial success to capture, analyse, and apply insights that drive more personalised and impactful member experiences. The attendees will gain an insider’s look at the evolving approach to data collection, engagement scoring, and AI-driven analysis, designed to deepen IoIC’s understanding of member behaviour and guide their strategy.
Key highlights include:
- Data Collection & Metrics: Foundational steps for gathering impactful data as IoIC begins their journey.
- AI-Driven Insights: Early uses of AI to analyse trends and personalise experiences.
- Engagement Scoring System: A new scoring model to prioritise impactful actions.
- Real-Time Dashboards: Tools for rapid testing and data-informed decision-making that enable us to adapt quickly.
This event will showcase how data and AI can enhance member engagement, improve retention, and enable a focused, adaptable approach to driving meaningful impact.
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
