Associations are increasingly called upon to provide meaningful training and development opportunities that keep members on the cutting edge of industry trends. As members look to their associations for guidance on critical issues delivering effective and profitable training programmes can enhance member engagement, establish thought leadership, and create new revenue streams. But building a successful training initiative requires a strategic approach, innovation, and an understanding of member needs. This seminar explores how associations can develop specialized training programmes.
Join Bridget Shine, Chief Executive of Independent Publishers Guild to learn about the development of their highly successful "Practical Guide to AI in Publishing," which recently won Best Learning / Professional Development Programme award. She will share insights on how her team developed and launched the world’s first sector-specific AI training.
Key topics you will learn during this seminar:
- Strategic programme development: Discover the thought process behind IPG’s training initiative, including the needs assessment and decision to collaborate with an external AI expert.
- Marketing and engagement: Learn how IPG effectively marketed this program to drive member engagement and achieve CPD accreditation, resulting in higher-than-expected participation.
- Measuring success and ROI: Hear about the programme's impressive outcomes and financial success, and gain insights into performance metrics that can help you gauge your own programme's impact.
- Actionable takeaways for all associations: Gain practical strategies for creating and executing agile training programmes within a small team and with limited resources.
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
