As associations continually seek to boost membership and enhance engagement, focusing on empowering regional membership can be an excellent strategy. This approach allows for tailored, localised engagement strategies that resonate more deeply with members and ensures that diverse member voices are heard and considered in decision-making processes.
In this seminar, we will explore the transformative journey of the British Association of Cosmetic Nurses (BACN) with their regional membership. Paul Burgess, Business CEO of BACN, will delve into how the organisation achieved an impressive 40% increase in membership through the strategic implementation of regional structures. He will examine new methods of engagement, recruiting and developing regional leaders, and how to embed membership consultation and involvement at all levels, from the Board to the front line, via the regions.
He will share insights on:
- Establishing Regional Structures and Training Leaders: How BACN divided the UK into regions, appointed regional leaders, and provided comprehensive training to ensure their success.
- Reorganising Regional Events: How BACN restructured their regional events to enhance participation and member satisfaction.
- Integrating Regional Structures into Governance: How BACN integrated regional structures into their governance model by appointing a dedicated Board member for regional oversight.
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
