Effective use of data can make an association more efficient and increase engagement with its members. However, many associations spend more time gathering data than using it, while others lack a clear data strategy, leaving valuable information underutilised. In this seminar you will learn how to define the purposes of your data analysis and how to gather and use data to meet your objectives.
Join Rennie Schafer, CEO of Federation of European Self Storage Associations (FEDESSA) and Self Storage Association UK as he shares real-world examples of how he leverages data to improve member communications and engagement along with influencing the strategic direction of the Association.
The seminar will cover:
- The types and sources of data available to associations
- How to define your data needs and objectives
- The “quality over quantity” principle in data collection
- Effective methods for gathering data
- Best practices for analyzing and utilizing data to drive results
- Understanding the limits: when segmentation leads to diminishing returns
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
