Digital engagement is more critical than ever, associations are seeking innovative ways to connect with members, amplify their mission, and create lasting impact. Video storytelling has emerged as a powerful tool to bring member voices to life, foster community, and drive engagement in ways that traditional communication methods often fall short.
Join Ilana Cheyfitz, Senior Video Strategist at Gather Voices, as she takes you behind the scenes of a successful video-driven campaign by the Independent Packaging Association (AICC). Learn how AICC, in partnership with Gather Voices, activated members to share their stories —both remotely and in person— to celebrate their anniversary and strengthen their organizational presence.
Through exclusive clips from interviews with Virginia Humphrey, AICC’s Director of Marketing and Communications, and Stacie Resnik, Senior Video Strategist at Gather Voices, you’ll gain insights into how AICC brought member stories to life at events and online, significantly increasing engagement and impact; outperforming traditional text-heavy posts.
Walk away with key takeaways on how your association can leverage video storytelling to deepen member engagement and amplify your mission.
Key topics to be addressed:
- Engaging Members Through Video – How AICC inspired members to share their stories on camera, both remotely and in person.
- The Impact of Seeing Member Voices in Action – The powerful response to video storytelling at live events and across digital platforms.
- Boosting Engagement with Video vs. Text – How AICC’s anniversary campaign outperformed traditional text-based content.
- Lessons for Your Association – Practical strategies to harness video storytelling to deepen member engagement and amplify your mission.
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
