As the association event landscape becomes increasingly competitive, organisations must stay ahead by embracing innovative event marketing strategies. Traditional methods alone are no longer sufficient to capture the attention of diverse and increasingly digital-savvy audiences. By continually exploring new ways to market their events, associations can create more impactful and memorable experiences that resonate with their audience and support their mission.
In this seminar, Lorena Morales Gonzalez, Marketing Manager of SolarPower Europe, will introduce creative event marketing strategies to elevate your association's conferences and events through the Mission Solar project. Mission Solar was the marketing campaign behind SolarPower Europe’s SolarPower Summit 2024, the association's annual flagship event. By leveraging compelling storytelling, strong branding, and community engagement, SolarPower Europe not only exceeded their previous attendance and revenue goals but also fostered meaningful dialogue on advancing solar energy.
We will explore a range of practices and ideas to enhance your event's visibility, drive registrations, and ensure a successful and memorable experience for all participants, focusing on:
- Creating an effective event marketing plan to stand out
- The importance of brand identity and storytelling
- Activating user-generated content and event ambassadors
- Leveraging the power of email marketing for events
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
