Member engagement is at the heart of every successful association. Building strong, lasting relationships with members requires a combination of strategic communication and data-driven insights. Leveraging both technology and personalised communication can help associations deepen the connections with their members, ensuring that members feel valued, while fostering loyalty and long-term retention.
This seminar will explore how associations can maximise engagement by integrating technical tools with thoughtful communication strategies. Join Rose Garber, Member Relations Director at Railway Industry Association (RIA) as she shares RIA’s experience with enhancing their member relations through the combination of technical and communication tools. By balancing technology with a human-centric approach, organisations like RIA can build deeper connections, increase member satisfaction, and drive long-term retention.
Rose will explore the role of CRM platforms, data analytics, and automation in identifying trends and tailoring outreach efforts. She will share best practices for leveraging the power of newsletters through personalisation and segmentation, ensuring that members receive relevant, timely, and valuable content.
Key topics covered in this seminar:
- Leveraging CRM platforms and engagement tools to track and analyse member interactions
- Utilizing data analytics and insights to identify trends and tailor outreach efforts
- Enhancing engagement through automation and real-time feedback mechanisms
- Effective communication strategies, including newsletters and content personalisation
- The role of segmentation in delivering relevant and timely messages
- Implementing a human-centric approach to foster deeper member relationships
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
