It’s been brutal – do you need to rethink your events and their marketing and sponsorship sales strategies? Are you wanting to increase delegate numbers and ensure you don’t leave sponsorship and exhibitor income on the table? Are you seeking clarity on how your markets have changed in the last three years and how you can maximise that for profitable events?
Ensure your team are high performers by learning how to map your market in granular style so you can maximise your opportunities.
This practical hands-on Masterclass will teach you a visual tool so that you can:
- Analyse your market on a buy side / sell side basis
- Develop detailed delegate marketing plans (buy side) and sponsorship / exhibition sales strategies (sell side)
- Understand who are your “must attends” and media players
- Develop an Audience Curation plan that includes VIPs
- Create a PR plan that includes all relevant media; press, socials, bloggers
Give your team laser-like clarity and focus to maximise the value and purpose of your events.
Learning outcomes
- Understand which organisations are “buy side” and which are “sell side”, and their motivations for engaging with your event
- Analyse supplier supply chains to get a granular understand of your sponsorship and exhibitor market
- Practical exercises with a framework for you to take back to your team
- Action plans for how to structure your delegate strategy and audience curation, SPEX strategy and PR plan
Who should attend
Events strategists, Managers, Directors, Heads of Department and Executive Heads, of Associations, Societies, Federations and all membership organisations
What's included
- Tutoring & presentation
- Frameworks, checklists & process tools:
Market Mapping models
Granular Market Map Analysis Grid
Marketing Execution Plan Outline
8-step Sponsorship Sales Process
11-element Sponsorship Pack/Page Content Outline
Audience Curation Model
PR Plan Checklist
Market Mapping Workshop Plan - Access to the recording post event
- Discussion forum for tutor and delegates
- Certificate of Attendance
CPD Value
This masterclass is awarded 3 hours / 180 minutes of CPD time.
Tutor
