Trade fairs are a cornerstone of industry networking and visibility, offering associations a great opportunity to connect their members with valuable prospects. However, these events can also pose significant challenges, from high costs to uncertain returns on investment. For association executives, the question is how to ensure meaningful member engagement while attending a trade show. This seminar will explore strategies to maximize the value of trade fairs, tailored specifically to the unique needs and goals of (trade) associations.
Learn from smartEn, the European Business Association representing the renewable energy flexibility sector, about their proven approach to trade fair participation. In just two years, smartEn more than doubled member engagement at events across Europe by applying, cost-effective and creative solutions and creating mutually beneficial partnerships with trade fair organizers. Join Sebastian Kotyla, Membership & Partnership Officer of smartEn to explore actionable insights that any association can adopt to amplify their impact.
Key topics covered:
- Understanding the dynamics of trade fairs: a love-hate relationship
- Building and leveraging win-win partnerships with event organizers
- Techniques for engaging members and presenting a compelling association offer
- Creative approaches to aligning trade fair participation with the diverse needs of your membership
Who should attend:
This seminar is ideal for association executives responsible for member engagement, event participation, and strategic partnerships from trade association (and beyond).
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
