In the present dynamic digital landscape, associations must leverage multi-channel marketing campaigns to effectively reach and engage their diverse member base. Utilising a mix of social media, direct mail, mainstream and trade media, online events and face to face events allows associations to create cohesive and compelling messages that resonate across various touchpoints. This approach not only amplifies outreach efforts but also ensures that communications are tailored to the preferences and behaviours of different audience segments.
Peter Markham, Head of Digital at the Royal College of Psychiatrists, will share key learnings and takeaways from the association’s award-winning recruitment campaign, 'Choose Psychiatry,' which won the Association Excellence Awards for 'Best Marketing Campaign' in 2023. This multi-channel campaign aimed to increase the number of junior doctors choosing psychiatry and to excite medical students about becoming psychiatrists.
Join us to discover the strategic advantages of multi-channel marketing and gain actionable insights on planning and executing your own successful campaigns, whether for member recruitment, engagement, or other key initiatives. Key topics that will be covered include:
- Why the Royal College of Psychiatrists runs recruitment campaigns
- Set up and content of 'Choose Psychiatry multi-channel campaigns
- How the campaign’s success is measured
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
