For global trade associations, effective advocacy hinges on one critical element: member engagement. The influence of these associations is significantly heightened when members actively participate in campaigns, particularly when the policies in question are governed at the national level.
In this seminar, Aurelie Pattyn, Communications Manager at the World Employment Confederation, will guide you through the transformative journey of WEC’s communication and member engagement strategies as exemplified by the “The Work We Want” campaign.
WEC transitioned from a generic, one-size-fits-all approach to a more customised strategy, embracing the ethos of nurturing a garden. Aurelie will share the key success factors behind this shift, along with valuable insights and data that can assist other associations in elevating their advocacy efforts. The seminar will focus on:
- Understanding your audience to move beyond a “one-size-fits-all” approach
- Developing effective campaign materials and resources
- Designing for ongoing engagement and lasting impact
- Practical tips and learnings derived from engagement data
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
