Changing habits to improve engagement at events

Enhancing event engagement through habit formation: How to get your traditional members to embrace a new way of doing things?

In today's fast-paced and ever-evolving landscape, association professionals face the ongoing challenge of keeping their members engaged and enthusiastic about events. This seminar will explore the powerful impact of habit formation on event participation and satisfaction. We'll delve into practical strategies for fostering new behaviors, leveraging technology, and creating compelling experiences that resonate with your audience.

Valentina Tudosa, Director of Operations at EPTDA, will explain how EPTDA embraces and engages with change to foster more engagement in their events. She will present concrete examples of small changes that led to significant outcomes during in-person events over the past three years. Valentina will share insights on the importance of seeking and acting on member feedback, observing live reactions, and implementing gradual changes.

Join us to discover how small, intentional changes can significantly enhance member engagement and elevate the success of your events. Key topics include:

  • Tackling the mindset of “We’ve always done it this way” when implementing change
  • Defining risk tolerance and understanding your audience
  • Exploring the impact of change through examples from EPTDA Annual Business Conventions in 2022, 2023, and 2024
  • The importance of on-site observation and listening: obtaining immediate feedback from participants
  • Translating feedback into action: processing feedback post-event
  • Adapting plans for future events: deciding next steps with your team based on received feedback

Agenda

  • 12:00 - Introduction from AAE
  • 12:05 - Introduction from seminar sponsor, Eventfolio
  • 12:10 - Presentation
  • 12:40 - Questions & Answers
  • 12:55 - Close

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Speaker

Valentina Tudosa

Valentina Tudosa

Director of Operations, EPTDA

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