Professional training programmes offer significant value both to associations and their members. In the evolving digital landscape, associations must develop and continuously improve their training and educational offerings to ensure members return to your courses year after year. Join Cairo Okba, Digital Programmes Manager at Gafta, as she shares an inspiring case study on how their organisation successfully launched a new remote learning programme for Supervision members, setting a gold standard for creating learner-centric experiences.
This seminar will guide you through the key stages of Gafta’s journey, from securing internal support to creating learner personas, mapping out the learning journey, and marketing the programme. You will learn practical strategies for boosting learner engagement and measuring success, all grounded in real-world results from Gafta’s new remote learning offering.
Cairo will explore topics such as:
- Engaging Stakeholders: Discover how Gafta gained leadership buy-in to champion the remote learning initiative.
- Building Learner Personas & Mapping the Learner Journey: Learn how the association customised its training to cater to the diverse needs of its audience.
- Boosting Engagement: Explore the techniques used to keep learners motivated and active throughout the programme.
- Marketing for Learning: Find out how Gafta successfully promoted its programme to attract new learners and retain existing ones.
- Measuring Success: Learn practical methods for tracking programme effectiveness and driving continuous improvement.
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
