LinkedIn has become an indispensable platform for professional networking and organisational growth. For associations, an effective LinkedIn strategy can be transformative, driving member engagement, brand visibility, and strategic partnerships. This webinar will explore the crucial importance of a LinkedIn strategy for associations, featuring a compelling case study that highlights best practices and proven outcomes.
In 2022, the International Association of Young Lawyers (AIJA) successfully implemented a LinkedIn strategy that significantly enhanced their impact, visibility, and presence. AIJA saw a remarkable 31% increase in followers, growing from 13,490 in January to 17,750 by December—achieved organically, without paid promotions. By analysing 2021 data to identify engaging content and optimal posting times, AIJA not only boosted their follower count but also attracted over 600 new members, solidifying their reputation. Continued efforts in 2023 and 2024, focusing on community engagement and international exposure, have further increased their followers to over 25,000 by June this year.
Join Oreste Sorace, Community Manager of AIJA, as he delves into the strategy and success behind AIJA’s LinkedIn presence. Oreste will focus on:
- Key steps undertaken to achieve these results
- Resources and tools utilised
- Strategic planning and implementation process
- Challenges encountered and solutions applied
- Future initiatives and objectives
- Practical tips and recommendations for association professionals
Don’t miss this opportunity to learn how your association can harness the power of LinkedIn to achieve similar success.
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
