Europe’s favourite conference for association leaders & executives.
This must-attend event in the association calendar, now in its 12th year, brings together association leaders, directors, and professionals from across the world, all seeking to improve and grow their organisations and services, share best practices and build valuable connections.
"Hamburg is a city where the tradition of networking and connecting with people from all over the world is firmly anchored.
It is therefore a great pleasure and honour for Hamburg and the entire MICE community to host the Associations World Congress for the first time.
We look forward to making new connections and would like to invite participants to be surprised by the opportunities Hamburg has to offer. "
Michael Otremba, Managing Director, Hamburg Tourist Board
Develop your association’s strategy for successful growth, governance, financial sustainability and un-asailable strength and position in your sector.
Increase engagement, retention and recruitment with key learnings from leading consultants and association case studies.
Maximise sponsorship and delegate potential, how to transform lack-lustre flagship conferences and event portfolios.
Learn how to harness AI, to adopt automation, to raise the performance and adopt CRM, and to use Analytics for an efficient organisation, systems and data reporting you need.
How other associations are creating and developing membership, events & services
Address the key issues with solutions from the session leaders and your peers
Network with your peers and experts who can support you now and in your career
Meet new strategic suppliers to support the services your provide members
The sessions were very valuable and relevant. Lots of global benchmarks to compare against!
Catherine Cummings, Chief Executive Officer
International Alliance of ALS/MND Associations
Simply the best personal and professional development I've had in a while. Over the two days, I learned from excellent leaders, networked with suppliers, and enjoyed the very best hospitality.
Catherine Leonard, Secretary-General
International National Trusts Organisation
I took away a lot of inspiration with me for our association. The format of multiple workshops is great. Mutual support and discussing cases and questions in a very kind and secure space was very helpful.
Patricia Brunner, Managing Director
International Au Pair Association
A great success. I got key information from speakers and discussed opportunities with service providers. Networking with colleagues from other associations and attending specific sessions for medical associations was of great value. The hospitality and the organization were perfect.
Pascale Blaes, Chief Executive Officer
European Association for Haemophilia and Allied Disorders
It is always good to step out of the 'BAU' and spend time with peers to listen, connect, learn and be inspired to consider new ideas, ways of working or opportunities. The congress is an excellent opportunity to do all these things - and learn about a new destination too.
Victoria Withy, Head of Membership, Marketing and Communications
European Society of Endocrinology
The sessions were relevant, interesting, and with excellent and engaging speakers. It was also good to meet with my peers and share experiences about events in the current climate, as well as sponsorship and membership acquisition.
Shabani Mehta, Events Director
International Statistical Institute
Thank you, AAE for a fantastic Congress. I've come away inspired by the talented session leaders and have met many wonderful people. The great tips, ideas, and lessons learnt is a testament to the spirit of collaboration!
Melanie Boyce, Head of Events
Institute of Materials, Minerals & Mining
I thoroughly enjoyed the event. An excellent opportunity to reconnect with old and new peers, and gain valuable insights into the latest event and sponsor management trends.
Ana Diaz, Event and Office Manager
World Employment Confederation
A meaningful experience that I highly recommend. The diverse range of topics, expert speakers, and networking opportunities provided excellent insights into the current trends and future directions. The interactive sessions with case studies were particularly beneficial. It really was a great opportunity to expand knowledge and connections.
Maria Madi, Conference Programme Chair
World Economics Association
A great opportunity to learn from the successes and failures of various initiatives. The sessions generated a lot of food for thought, all very useful to bring back to work, to initiate positive change, and to improve efficiency and impact.
Mélanie Rieder, Administrative and Governance Manager
European Psychiatric Association
During the sessions, which were very active and engaging, I learned things to improve membership engagement, attraction and retention. The generous support from other Delegates during the case studies was extremely useful and gratefully received.
Helen Monument, Chair
The World Administrators Alliance
A very educational conference. I went last year and yet again they impressed me with their high quality engaging sessions. I look forward to next year's conference.
Vanessa Vorlop, Event Manager
International Cartilage Regeneration and Joint Preservation Society
Interesting sessions, very relevant and inspiring for us. Learned a lot from case studies and exchanging experiences and ideas with peers. Friendly and supportive environment - and lots of fun!
Carmel Hayes, Society Development & Corporate Relations
European Atherosclerosis Society
As ever, top-quality educational sessions, intelligently organized to give ample time and space for valuable discussions with colleagues.
Liz Derow, Association Projects Manager
European Society of Minimally Invasive Neurological Therapy
I thoroughly enjoyed the meeting; it was incredibly valuable to connect with colleagues from other organizations. Sharing our common challenges and collaboratively finding suggestions for improvements and solutions was extremely beneficial. I came away with several concrete actions that I am already working on implementing within my organization. In summary, the days were immensely rewarding.
Tania Börjesson, Governance Manager
European Atherosclerosis Society