Community Impact Wheel

The Community Impact Wheel is a collaborative development and research project led by Raisa McNab, CEO at the UK's Association of Translation Companies and Managing Director of Communication Squared. The project is part-funded by the European Union and partners include the AAE, Tampere University, and association leaders from across the UK, Europe and the world.

Looking for forward-looking association leaders to join the first wave of Community Impact Wheel users!

Associations as member communities have two overarching challenges in today's changing landscape: to engage the community's members and strengthen their commitment to the community, and to understand the real impact of the community's strategies, objectives and activities.

The Community Impact Wheel is an innovative, gamified engagement tool helping associations to engage and lead their communities with better data, through immediate, two-way interaction with the community's members. It places the community's members at the front and centre of the community's activities and decision-making, and makes visible the interplay between the views and experiences of the individual members of the community, the collective membership, and the community's strategy, objectives and wider impact.

The Community Impact Wheel moves beyond the functionality of a traditional survey and engagement tools, recognising associations' need to access better and more immediate data to aid decision-making and respond to challenges, and to build more resilient associations through engagement with their community.

Join the first wave of forward-looking association leaders and explore how the Community Impact Wheel can transform the way you engage with your community. Find out what the silent majority or members really thinks and mirror your strategies against the expectations and experiences of your community. Be present, visible, and accountable.