Associations UK Congress 2024

Ben Sturt

Lead Consultant & Founder, Chrysalis Digital

Ben has worked closely with Membership organisations for over 20 years, spanning many sub-verticals within this field, leading and supporting on digital transformations for many membership organisations.

With this wealth of experience he launched Chrysalis Digital in 2015, drawing upon the deep understanding and unique challenges within membership organisations.  Ben creates and leads digital strategy transformations enabling membership organisations to achieve successful digital outcomes.

: https://chrysalisdigital.co.uk/
: bensturt

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Sasha Frieze

Managing Director, The Business Narrative

Award-winning events strategist, Sasha Frieze, has distilled over thirty years' and a thousand successful conferences and events’ experience into this Event Playbook event transformation methodology.

Sasha learned her business skills in the commercial conference industry, worked on her first association conference over 23 years ago; has since managed and advised on events for association and other non-profits including the Open Data Institute, United Nations Foundation, British Society for Immunology, Royal College of Anaesthetists, Chartered Institute of Wastes Management. Sasha has advised on events for media owners including The Guardian, Times & Sunday Times, Incisive Media, Informa and Thomson Reuters. 

Sasha is a Non-Executive Director of the British Society for Haematology, a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, is a visiting lecturer in event management at The University of Westminster, London and judges industry awards.

: https://thebusinessnarrative.com/
: sashafrieze

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Charles Veal

Consultant, Membership Insights

Charles is a strategic business leader with extensive experience in the private and not for profit sectors. Skilled with data analytics, digital transformation, managing change and leading open and collaborative working cultures; creating effective business strategies; devising clear and efficient business processes and management reporting; new service development; and managing profit and loss to deliver increased revenue.

Career covers working for companies in membership, the built environment and healthcare to education and finance and in organisations from corporations and public sector to SMEs and start-ups.

Specialities: Digital transformation, leadership, strategy, CRM, project management, operations management, new service development, business process mapping, digital marketing, profit and loss management, culture and organisational change, business processes, customer service, event production, finance and public speaking.
 

: https://www.membershipinsights.co.uk
: charlesveal

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Lisa Collins

Managing Director, Dovetail Creative

Lisa has been building powerful networks and communities for over 25 years, ensuring the groups she works with thrive and grow. After a flourishing career working for a variety of associations, membership bodies and not for profit organisations, Lisa launched her own agency, Dovetail Creative Ltd, in 2021 and now supports a variety of organisations with all aspects of community, member and customer forum engagement, events, marketing strategy, and consultancy.

Lisa is a frequent speaker and moderator at industry events and is on the board for RISE and Trade Association Forum. In addition, Lisa is involved in several mentoring programmes enabling her to pass on skills and knowledge to help others grow. Lisa has a passion for ESG initiatives and is co-producer of the Media Tech Sustainability Summit and Corporate Star Awards.

: https://www.dovetailcreative.co.uk/
: lisaibbotson

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Mark Turrell

Chief Technology Officer & Founder, Fresh Solutions

Mark is a strategist, author, and entrepreneur. His work combines collective intelligence with networks, complex systems, behavioral science and neuroscience. He is the founder of Orcasci, a consulting firm designing scaling and network strategies with recent clients including the $1m Global Teacher Prize with the Varkey Foundation.

Previously Mark co-founded Imaginatik plc, a pioneer in crowdsourcing and collaborative problem solving for innovation. During his 16 years at Imaginatik, Mark worked with hundreds of companies, including Allianz, Bayer, Cargill, IBM, Merck, Novartis, Pfizer, Whirlpool and Xerox. The World Economic Forum nominated him a Technology Pioneer and a Young Global Leader. Mark is a Professor at Hult International Business School.

: freshstrategy.ch
: markturrell

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Stéphanie Kioutsoukis

CEO & Founder, Fresh Solutions ltd

With experience as an international business leader and innovation practitioner, Stéphanie know what it takes to make impactful innovation and cultural change happen in the public and private sectors. Since 2017, as founder and CEO of Fresh Strategy, she has been on a mission to help organisations deliver innovation that makes a real difference.

Fresh Strategy was founded on the belief that innovation can be a force for good, and that the actions of single people and organisations collectively have the power to change the world. Through sharing knowledge, experience and expertise, they help everyone realise their potential to become a catalyst for change.

Stéphanie's work is centred around deep global and local experience across a variety of sectors and industries, embracing complexity and prioritising simplicity to successfully lead complex strategic processes and deliver excellent results.

: freshstrategy.ch
: skioutsoukis/

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Michelle Goodall

Community Consultant, Michelle Goodall Consultancy

Michelle Goodall is a community strategy, marketing and communications leader focused on community building, community led growth and community based marketing. She is a recognised leading specialist, speaker, trainer and lecturer with 25 years experience in a mix of consultancy, agency and in-house roles. Co-author of Community Based Marketing (CBM) Best Practice Guide and creator of The Periodic Table of Community Strategy.

Michelle has also lectured in Community Strategy at Manchester Metropolitan University. Michelle has worked with clients in multiple sectors, industries and countries building thriving communities and networks that deliver results for organisations, brands and businesses in multiple sectors across the world.

: www.michellegoodall.co.uk
: michellegoodall

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Damian Hutt FIEM

Executive Director, Association of Association Executives

I’m responsible for the strategy and operational management of the Association of Association Executives, with all members of the team reporting to me. With the advice of members, Advisory Panel members, and the team, I decide what new products and services to offer, and how they should be fulfilled.

I have over 35 years experience in conferences and events, with 21 specifically supporting associations with their events, publishing, member engagement, and association management. I have headed up the AAE since its beginnings in 2006.

I would love to hear about what you feel we ought to be doing to support you as association executives, and how we can improve our current offering. If you have something to contribute, please get in touch with me.
 

: https://www.associationexecutives.org/
: damianhutt

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Cecilia Spoor EMIAM

Leadership Programme Director, Association of Association Executives

I look after the leadership activities for the AAE. This involves chairing the Leaders Forums at the UK and the World Associations Congresses, as well the Leaders Summits and identifying other opportunities to support association leaders, for example new programmes and forums to bring Executive Heads together. 

I have been working on the AAE leaders events for eight years, contributed to the leadership aspects of all AAE's activities, and have an Executive Masters in International Association Management from Solvay Business School, Brussels.

Get in touch if you would like to hear more about our leadership activities at AAE or if you would like me to put you in touch with a trusted advisor or another executive director with experience of a particular issue. 
 

: https://www.associationexecutives.org/
: cecilia-spoor-a30956

Sarah Bawa Mason

Commercial Collaborations Lead, Association of Translation Companies

As the Commercial Collaborations Lead, Sarah works to forge stronger links between the ATC, its members, and business organisations in the UK, positioning ATC members as the ‘go to experts’ for SMEs expanding into overseas markets, and forging and fostering strategic connections between the ATC and business organisations both locally and nationally. 

Sarah’s background in the sector includes 30 years running a freelance language service business, plus more than 10 years as a Senior Lecturer of translation at the University of Portsmouth and a term as Chair of the Institute of Translation and Interpreting. She trained in journalism with the InterPress Service, in media presentation with the University of Portsmouth, and she also speaks several languages. 
 

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Linda Pereira

Executive Director, CPL Meetings & Events

Linda is passionate about associations and is particularly active in the professional associations in her own field.  She is also a consultant to a variety of associations. In 2008 she was considered one of Portugal’s five most influential people in the conference & events industry and received the education award from IAHMP.

Respected internationally as a speaker Linda has lectured in countries such as Italy, Spain, Russia, Egypt, Cape Verde, United Kingdom, Dubai, Spain and The Netherlands. In 2009 she received the medal of honour for positive entrepreneurship in Portugal for her commitment to promoting culture and heritage and for CSR initiatives.

: http://www.cplevents.pt/
: linda-pereira-phd-68a36a8

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