The Business Narrative

The Business Narrative is led by Sasha Frieze, an events industry veteran and award-winning consultant and event producer with what one client described as “a rare mix of creative and commercial brilliance,” Sasha has 25+ years in the events industry, producing over 1,000 association, think tank and media-owned events, creating the strategic vision and ensuring events deliver on their purpose. Sasha created the proprietary Event Narrative Framework, a 7-question framework that helps your team create a coherent narrative and clear event proposition that communicates your event’s purpose while shaping the strategy for your marketing, sales, content, operations and outcomes. Sasha now runs a consulting and coaching practice, supporting senior event professionals with: Event strategy consulting; Event Narrative Framework Workshop; Event Design workshop; Event content coaching; Coaching and training for your team members. A Fellow of both the Chartered Institute of Marketing and the Royal Society of Arts, Sasha is a judge on event industry awards and a Visiting Lecturer in Event Management at Westminster University.